MIAMI — The Jamaica Tourist Board has launched its “Taste of Jamaica Experience” roadshow, a six-city Southeast U.S. initiative designed to give more than 500 travel advisors the latest destination updates while immersing them in the island’s food, music and culture.
The roadshow, running July 21-30, will make stops in Raleigh, Charlotte, Atlanta, Tampa, Orlando and Miami. At each event, travel professionals will meet with Jamaica Tourist Board representatives, receive updates on destination developments and gather insights aimed at helping drive future bookings to Jamaica.
“Jamaica is known for some of its powerful cultural expressions, and food falls in the top three,” said Tourism Minister Edmund Bartlett. “It is therefore strategic to amplify our culinary expertise in our top source market with our top-selling advisors, who are champions of promoting the destination.”
The events will feature Jamaican favorites including banana chips, spiced buns, ginger biscuits, busta candy and I Love Jamaica chocolate squares, along with a plated dinner. Programming also includes live cultural entertainment by the Jamaica Cultural Folk Group, Rythmz of the Caribbean, and reggae band Askia Bakari.
Top 50 Alumni Travel Advisors
The Jamaica Tourist Board will also recognize its Jamaica Travel Specialist Top 50 Alumni Travel Advisors during the roadshow.
Jamaica Tourist Board Deputy Director of Tourism Philip Rose | Photo Courtesy: David Muir
“Travel advisors are an integral part of Jamaica’s continued tourism success, and we are excited to bring this experience directly to our valued partners throughout the Southeast,” said Philip Rose, deputy director of tourism for the Americas at the Jamaica Tourist Board.
“The Taste of Jamaica Experience will provide advisors with important destination updates while allowing them to experience the warmth, culture and authenticity that define Jamaica.”
Jamaica Tourist Board Representatives
The roadshow is led by Jamaica Tourist Board representatives Tamara Christie-Johnson, business development officer, and Christopher Wright, senior business development officer. They will be joined by Dr. Elaine Grant-Bryan, the honorary consul for Jamaica in Atlanta, and Evette Reynolds, president of the Atlanta Jamaica Association.
The 2026 Taste of Jamaica Experience roadshow schedule
Tuesday, July 21
Raleigh, North Carolina
Brier Creek Country Club
Wednesday, July 22
Charlotte, North Carolina
Morton’s The Steakhouse
Thursday, July 23
Atlanta, Georgia
Hyatt Regency Atlanta Perimeter at Villa Christina
Tuesday, July 28
Tampa, Florida
The Rusty Pelican
Wednesday, July 29
Orlando, Florida
Hilton Orlando Altamonte Springs
Thursday, July 30
Miami, Florida
EB Hotel Miami
The roadshow reflects the Jamaica Tourist Board’s continued focus on supporting travel advisors with the resources, market intelligence and firsthand destination connections needed to promote Jamaica’s diverse visitor experiences.
