Alicia Keys Remakes Jamaica Tourist Board’s Famous Poster

KINGSTON, Jamaica – Singer Alicia Keys remakes Jamaica Tourists Board’s famous 1972 poster of Sintra Arunte-Bronte.

Keys says, “she always wanted to redo this classic”.

Sintra, Alicia Keys










About the Original Model, Sintra Arunte-Bronte courtesy of 96.1 WEFM

Trinidadian Sintra Arunte-Bronte, is the 1972 poster girl for the Jamaican Tourist Board (JTB) which graces the walls of airports, the JTB’s offices worldwide and travel agencies across the world. And now, 43 years later, R&B singer Alicia Keys has mirrored the iconic image, as the photo shows.

As the story goes, Sintra, who is now a Director of AJ Mauritzen in Port of Spain, caught the eye of an American photographer who was looking for the image of an island girl, after he was given the job to produce the poster. Sintra was visiting Jamaica at the time. In an interview with Jamaica’s Showtime Magazine, Sintra admitted that she never thought the poster would have such an impact, revealing that it took “seven and a half hours to capture the right effect.”

“I thought of a Jamaican man I had fallen in love with from the first day I set my eyes on him. That picture was dedicated to him and will be for the rest of my life,” she told the magazine, explaining how she captured the look.
She got a few dollars for the photo, but never had any royalties.

“The impact of the poster immediately triggered a number of fairytale events in Sintra’s life. A boat owned by a wealthy Montego Bay businessman, John McConnell, was named after her, so too was a race horse and two years ago, a Swiss company named one of the watches from the Rado line, Sintra,” Showtime reported.
She is married to William Bronte, a Trinidadian businessman and has no children.

South Florida Caribbean News

The SFLCN.com Team provides news and information for the Caribbean-American community in South Florida and beyond.

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