Business

The Idea Center at Miami Dade College Offers Digital Marketing Training Program

Miami Dade College’s dynamic digital marketing training program, in partnership with Knight Foundation and República, aims to fill a talent gap in South Florida 

digital marketing imageMiami – The Idea Center at Miami Dade College (MDC) will launch the second edition of its successful MarketHack digital marketing training program.

The 16-week course offers a dynamic combination of lectures from top professionals, hands-on skills workshops, and real-life group projects that teach participants how to influence customers, create connections, and grow their businesses.

Registration is now open at http://www.theideacenter.co/markethack

Aimed at filling a talent gap for highly skilled digital marketers in South Florida, the program will continue its successful partnership with República, a leading, independent cross-cultural advertising, communications and digital agency based in Miami. It will also build on relationships with other local companies and creative agencies that will help shape its curriculum, and create a pipeline for internships, apprenticeships and jobs.

“Staying on top of digital trends is not easy. It seems like there’s a new digital and social networking platform popping up every day, but understanding the nuances of the 21st century communication is indispensable in nearly every industry,” said Jorge Azze, República’ Social Media Community Manager “MarketHack provides a professional, yet laid back environment with people from all industries, ages, and walks of life that sparks new friendships, perspectives, and opportunities.”

MarketHack courses will continue to be taught by two top digital marketing professionals: Dan Grech, Vice President of Marketing at Offercraft, and Mike Schott, Director of online marketing at Open English.

“The core of the MarketHack experience is working in teams on high-stakes group projects with real clients,” said Leandro Finol, Executive Director of the Idea Center at MDC. “We want to give participants a taste of life in a marketing department or at a top digital marketing agency.”

The upcoming 16-week course, MarketHack Introduction to Digital Marketing, will run from January 26 through May 10, 2016. The course costs $1,999, with an early-registration price of $1,499 until January 11, 2016. Participants will receive a certificate from the Idea Center upon finishing the coursework.

MarketHack is one of the 21st century skills-training programs for students and working professionals offered by the Idea Center at Miami Dade College. The program also offers coding education through its CodePro program.

Because MarketHack is a non-credit class, current Miami Dade College degree-seeking students are encouraged to take the course, Marketing in a Digital World (MAR 1720), which starts in the spring of 2016.

For more information, please visit http://www.theideacenter.co/markethack

South Florida Caribbean News

The SFLCN.com Team provides news and information for the Caribbean-American community in South Florida and beyond.

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