Business

South Florida based Cheryl Andrews Marketing Named PR Agency of Record by Four Seasons Resort Nevis

Cheryl Andrews President and CEO of Cheryl Andrews Marketing Communications
Cheryl Andrews
President and CEO of Cheryl Andrews Marketing Communications

CORAL GABLES – Cheryl Andrews Marketing Communications (CAMC), a leading full-service public relations firm specializing in the travel, hospitality, luxury and real estate markets, has been selected to serve as the North American PR agency of record for Four Seasons Resort Nevis, the island’s premier luxury hotel and the only Four Seasons Resort in the Caribbean.

With more than 30 years of experience representing Caribbean travel clients from its base in Miami, CAMC is well-suited for this role. The agency has hosted countless media visits to the island while representing the Nevis Tourism Authority from 2001 to 2011 and also brings first-hand knowledge of the property, having worked with Four Seasons Resort Estates Nevis on a real estate project basis throughout the years.

“We intimately know the resort and destination, and as the best connected agency in the Caribbean travel market, we are eager, ready and confident in undertaking this new role,” said President Cheryl Andrews. “And with the resort’s upcoming 25th anniversary next year, the timing is right for us to share the Four Seasons Resort Nevis story with our media contacts, industry influencers and the world.”

The Four Seasons Resort Nevis account will be handled by President Cheryl Andrews, Vice President Claire Kunzman and Account Executive Melissa Benhaim, a former Four Seasons employee. Together, the team will develop and implement a strategic PR campaign that will target key markets in the U.S., Canada, the Caribbean and beyond.

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South Florida Caribbean News

The SFLCN.com Team provides news and information for the Caribbean-American community in South Florida and beyond.

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