Saint Lucia Launches Winter Sun Campaign

Saint Lucia Launches Winter Sun Campaign
TV and Digital Advertising Features New Video to Inspire Vacationers to Visit

CASTRIES, Saint Lucia – The Saint Lucia Tourism Authority continues to welcome people back to Saint Lucia with the release of the second video in the ‘She is Saint Lucia…Let Her Inspire You’ series.

The new film here aims to inspire more visitors as it showcases the destination as an ideal getaway.

Saint Lucia has been designated as “No Travel Health Notice: COVID-19 Risk is Very Low” by the Centers for Disease Control (CDC). It currently has the lowest rates of Covid-19 in the Caribbean, with no active cases.

The new video features a range of experiences available once more to visitors. As part of the phased reopening of tourism, new attractions and activities such as the mud baths at the Sulphur Springs, horseback riding and diving are now open to guests. ‘She is Saint Lucia…Let Her Inspire You’ highlights these experiences along with the warm hospitality of the people as visitors continue to be safely welcomed back to the island.

Saint Lucia Launches Winter Sun Campaign
Castries Harbor

The uplifting short film is central to a broader global campaign. In North America, the video will be utilized in digital marketing, television advertising and social media.

Throughout the video, clips of Saint Lucia’s unique experiences appear against the backdrop of its stunning landscape to build interest and excitement in the destination.

The Honorable Minister of Tourism Dominic Fedee said, “We have been heartened and humbled with the positive response to reopening our borders again to visitors. To date, we have welcomed more than 6,000 holidaymakers, who have been kept safe and had a wonderful time. Our first video had a message of reassurance. Now it’s time to build on that and inspire travelers by reminding them of the unique experiences that our beautiful island has to offer once more. We continue to diligently work to support our local citizens and our tourism partners and look forward to the season ahead.”

The COVID-certified experiences that can be enjoyed in Saint Lucia are:
  1. Atlantic Shores Riding Stables
  2. Balenbouche Estate *Reopening date to be announced
  3. Diamond Waterfalls & Botanical Gardens
  4. Gros Piton Trail
  5. Pigeon Island National Landmark
  6. Rainforest Adventures – ziplining
  7. Sulphur Springs – mud baths and hot springs
  8. Toraille Falls *Reopening December 2020
  9. Diving
  10. Water-based activities including boat hire

More information about Saint Lucia’s COVID-19 response, including live updates about safety protocols and what travellers should expect as the phased reopening continues, can be found at

South Florida Caribbean News

The Team provides news and information for the Caribbean-American community in South Florida and beyond.

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