Kingston, Jamaica – Cherine “the Queen of Dancehall Soul” in her ongoing support for the fight against cancer recently teamed up with Yoplait and The Jamaica Cancer Society for their 2011 Breast Cancer Awareness Month Campaign “Save Lids to Save Lives”. This time the songbird will play an even greater role, leading the charge as spokesperson for the campaign.
Pledging her support to the cause, Cherine encourages the entire nation to support the initiative by Yoplait which will see The Jamaica Cancer Society benefiting $8 from every pink lid 6 oz. cup of Yoplait yogurt sold during the period October 1st thru November 13th, 2011.
The Jamaica Cancer Society and Yoplait under the theme “Taking care of the women in our lives” invite all Jamaicans to take responsibility and play their part in encouraging and supporting the women in their life to conduct ongoing self examinations, routine screening and understand the importance of early detection. This year’s campaign also engages the men in our society to actively join the fight and encourage the women in their lives to do same.
Wisynco & Yoplait, unveiled the campaign at the recently held launch in Kingston and promised their continued support. Their donation of $8 from every pink lid 6oz. cup of Yoplait yogurt sold was pledged to The Jamaica Cancer Society and they have guaranteed a minimum donation of $500,000. In 2010, Wisynco through the “Save Lids to Save Lives” campaign donated over $800,000 to The Jamaica Cancer Society.
“I just want to ask every Jamaican to support the Yoplait “Save Lids to Save Lives” campaign especially my colleagues and other young people.
Almost everyone I know knows someone either directly or indirectly who has been affected by cancer. I believe as young Jamaicans we have power beyond belief and if we put our time, effort and hearts to help raise awareness, encourage and take care of the women in our lives, be it our aunts, sisters, mothers, grandmothers as well as ourselves, we will continue to make positive advancements in the overall fight against cancer. Let’s use our facebook and twitter pages to help get the word out this month and support the effort through our purchase of Yoplait Yogurt. A we say ‘rebel’ so let’s do the ‘honorable’ thing and help make sure we raise awareness and reduce the impact of breast cancer on our Jamaican women.” said Cherine.
Being an active supporter and member of The Jamaica Cancer Society, Cherine also supports the fight against Breast Cancer by endorsing other initiatives such as the recently held Mahima Benefit Concert, a charity event held on the lawns of The Jamaica Pegasus with proceeds aiding the Hope Institute (a cancer-care center in Kingston). Cherine delivered a heartwarming performance and inspired the sold-out crowd with powerful songs such as “Shine on Jamaica” and new single “Eagles & Doves” from her free mixtape JA 9.25.
Cherine poses with (from L-R) Mr. Francois Chalifour – Director of Marketing & Devoplement of Wisynco, Cherine – Campaign Spokesperson, Mr. Michael Anthony Cuffe – Media Personality, Mr. Earl Jarrett – Chariman of The Jamaica Cancer Society , at the recently held launch.
The Yoplait campaign kicked off on October 1, 2011 and continues with their “Carry the Message Tour” which will feature four (4) major town stops. A team of cyclists will be helping to carry the message around the island.
Be sure to look out for these cyclists, the Yoplait team and special guest celebrities passing through your area and support the cause by purchasing your Yoplait yogurt which is a healthy treat and generates financial support for this important cause.
Sharon Niens, Yoplait Business Development Manager adds “We are hoping to make a bigger donation to The Jamaica Cancer Society than we did last year and we are honored and appreciative to have the support of Cherine and other celebrities in this year’s campaign. We are committed to the fight against breast cancer and we encourage everyone to purchase a delicious cup of Yoplait yogurt and help us make our biggest donation ever to the life saving work of The Jamaica Cancer Society.
