JAMPRO to reopen New York Office on September 17th

Kingston, Jamaica  The Jamaica Promotions Corporation (JAMPRO) will officially reopen its office in New York City on September 17 as part of its revamped marketing strategy to target the Tri-State area for investments and exports.

A number of activities will be executed surrounding the opening, all of which will be led by The Honourable Audley Shaw, Minister of Industry, Commerce, Agriculture and Fisheries.

Audley Shaw will help JAMPRO to reopen New York Office on September 17th

Hon. Audley Shaw
file Photo by Derrick Scott

On September 17th, the team will host an Exporters’ Roundtable to promote Jamaican products to suppliers and distributors in market, as well as an Investor Luncheon to present business opportunities to potential investors including members of the Diaspora.

The Luncheon will focus on presenting opportunities in agribusiness, tourism, logistics, manufacturing and film, in an effort to diversify business in Jamaica’s key sectors.

Later that day, the Agency will  have an official reception and ribbon cutting ceremony at its new location inside the Jamaica Consulate in New York.

The office will join JAMPRO’s Toronto, Canada location to form the Agency’s North American Regional Offices (NARO).

With JAMPRO moving towards new marketing strategies to widen its reach internationally, including the use of in-market partners and exploring new global connections to boost Jamaica’s brand, JAMPRO President, Diane Edwards said the Agency felt it necessary to reopen the office and establish JAMPRO’s presence in the Tri-State area.

On the office reopening, Ms. Edwards also said, “JAMPRO believes this is a crucial move to capitalise on the business possibilities that exist in the US. With this new focused office, we will now be more targeted in our promotions strategies and attract more investment dollars to the country.” 

Ms. Edwards also explained, “In addition, a large number of goods exported from Jamaica also goes directly to the US, and so the office will act as a facilitator in this process; linking buyers of Jamaican products to manufacturers at home.”

 The Jamaica Promotions Corporation (JAMPRO)’s mission is to drive economic development through growth in investment and export.

JAMPRO is an Agency of the Ministry of Industry, Commerce, Agriculture and Fisheries.

 

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