West Indies – Caribbean music – which has gifted the world with a talented array of artistes and countless unforgettable songs – is again earmarked to be the source of another major international release.
Organizers of ICC Cricket World Cup 2007 this week began advertising for persons in the recording industry to compose, produce and record the signature song of next year’s tournament – something that reflects the region’s vibrancy and passionate, fun-loving lifestyle and, of course, its love affair with cricket.
The search is open to all recording companies, consortia and producers worldwide with the stipulation that their submissions not only promote the region and awareness of the most prestigious international cricket tournament but also include “Caribbean talent…and promote Caribbean artistes and music”.
The winning song – which will be known as the Official Song of ICC Cricket World Cup 2007 – must be “heavily Caribbean in flavor”, stated ICC CWC 2007 Marketing Manager Damon Leon.
“While anyone in the music industry can respond to the RFP, we definitely want Caribbean input and the only people who can truly reflect the spirit, music and culture of the Caribbean must have Caribbean roots.”
“Persons with a lot of experience in the music industry are likely to contend for this honor but new and emerging Caribbean artistes also stand a good chance. This would be a great prospect for someone relatively new – or even unheard of – to come to the fore. It’s the kind of opportunity that could launch a career,” said Leon, reminding that the Event boasts a worldwide television audience of 2.2 billion.
The Official Song, which will be used for promotional purposes, can be an original or existing work.
OBJECTIVES OF THE ICC CWC 2007 OFFICIAL SONG:
• To create a positive, memorable song that will be the official song of the ICC CWC 2007
• To create a song that will elevate the awareness, popularity and hype of the Event
• To create a song that will link the ICC CWC 2007 brand with: the Event; the region and its hosts; and which will have global appeal
• To create a song which is pan Caribbean and inclusive of Caribbean talent. This is mandatory.
• To create a song which can be used as a promotional driver for sponsors and other stakeholders
THE SONG’S LYRICS AND MUSICAL INTERPRETATION MUST FOCUS ON:
• Portraying the ICC CWC 2007 and the Caribbean in a positive light
• The Caribbean as the host and its positive attributes
• Naming the 9 host venues
• Capturing the pride, passion, exhilaration and life of Caribbean people and their love for cricket
• Promoting what Caribbean life is all about and what visitors can expect to experience
• Naming the 16 participating nations
The song will be contained on the ICC CWC 2007 music CD or CDs. The final lyrics, performing artistes and musical execution of the song will be subject to the approval process of ICC CWC WI 2007 Inc., prior to production.
Send an email to, [email protected] to request the complete RFP document” or visit (www.cricketworldcup.com) to download directly from the Jobs & Tenders section of the event website.
The deadline for submissions is June 16, 2006.
