Port-of-Spain, Trinidad – Effective July 1, 2011, all Air Jamaica flights will operate under the same “BW” airline code as Caribbean Airlines.
This means that customers should expect to see Air Jamaica and Caribbean Airlines flights advertised with the BW code followed by respective flight number across all media advertising, airport and booking/ticketing
information. For example, Air Jamaica flight JM79 which operates from Toronto to Kingston will now be displayed as BW79.
“We continue to pursue our philosophy of ‘one airline, two brands’ since we officially signed the Shareholder’s agreement on 26 May 2011”, noted
Caribbean Airlines Acting Chief Executive Officer Robert Corbie. “This will mark a milestone in the streamlining and merging of operations and routes.”
Operating under one “BW” code means that as “One airline, two brands” Caribbean Airlines and Air Jamaica will be able to realize the cost synergies that were anticipated from the onset.
In addition to operating under the same flight code, the airlines are moving towards one fleet type for both Caribbean Airlines and Air Jamaica and customers will also notice that front line staff for both carriers will be custom uniformed to represent both brands.
Some elements have however remained the same. Our websites and Loyalty Reward Programmes, Caribbean Miles & 7th Heaven Rewards which are promoted
on Caribbean Airlines & Air Jamaica respectively, will continue to be run separately; whilst our in-flight entertainment will feature elements from
both brands. “We have maintained the Caribbean Airlines and Air Jamaica experience by retaining separate in-flight videos and magazines for that
distinction between the brands for the customer, as we want our customers to experience the best service from both brands as a result of Caribbean
Airlines acquiring Air Jamaica routes, not only in-flight, but the best service in terms of reliability, scheduling and on-time-performance”,
reiterated the Caribbean Airlines Acting CEO.
