We Florida Financial Expands Services to Monroe County

MARGATE We Florida Financial has announced an expansion of its credit union services into Monroe County. Spearheading its growth effort will be Anne West (MLO # 770540), newly appointed regional mortgage loan officer for the Upper Keys. The announcement was made by Lloyd Gill, president and CEO of We Florida Financial.

According to the Credit Union National Association, more than 100 million Americans currently utilize 6,900 credit unions in the country. Currently, however, few credit unions exist in Monroe County and this limits residents’ access to the affordable financial services that credit unions provide. We Florida Financial is hoping to change that by making cost-saving banking services such as higher rates of return on savings accounts, lower interest rates on loan, fewer fees, financial education seminars, youth programs and more available to the Upper Keys region.

West will be working with local chambers, government entities, business groups and community organizations to maximize their revenue and investment opportunities and secure lower loan rate mortgages.

Anne West, regional mortgage loan officer at We Florida Financial, will lead financial development efforts in Monroe County.
Anne West, regional mortgage loan officer at We Florida Financial, will lead financial development efforts in Monroe County.

“We’re thrilled to have Anne leading We Florida Financial’s Monroe County development efforts during this welcome period of economic growth,” said Gill. “Anne is a focused and dependable individual who welcomes the opportunity to take on new challenges. With more than 30 years of dedication and professionalism in the South Florida financial market, Anne is a true asset and a valued resource to our clients and the community.”

For the past 15 years, West has served as the call center sales manager with We Florida Financial. She has continuously exceeded yearly goals by generating growth and enhancing the organization’s loan portfolio. During her tenure, she’s also been responsible for training call center operations staff, promoting ongoing financial industry fundamental education and serving as a role model for the We Florida Financial loan team.

Prior to joining We Florida Financial, West developed her skills at a variety of financial institutions in South Florida. Her wealth of experience included serving as a client financial analyst with Citibank N.A. in Fort Lauderdale, as a senior financial service representative for SouthTrust Bank and as a customer service manager for Savings of America, both in Delray Beach. West also spent 10 years as an assistant branch manager with Glendale Federal Bank in Fort Lauderdale which she helped transition into the Barnett Bank family.

We Florida Financial offers a full range of credit union options including lifetime membership, family membership, financial education, savings and investment accounts, checking choices, all types of loans, credit cards and mortgage options. We Florida Financial was named “Credit Union of the Year 2014” by the South Florida Business Journal who recognized the not-for-profit organization for “several years of impressive growth,” unique loan programs to help membership and extensive community involvement.

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