Travel and Tourism Industry Veteran, Richard Lue sets up Florida-based Partnership and launches Trend-setting Marketing and Promotions Firm
Ft. Lauderdale, FL, February 24, 2005 -Former Air Jamaica Regional Manager, Richard Lue, is President and Chief Executive of a newly-formed marketing and promotions firm, FullaIDEAS Inc. Headquartered in Ft. Lauderdale, FL, FullaIdeas is a partnership of highly experienced individuals from the tourism and hospitality industry. Dr. Garfield Munroe, prominent Jamaican hotel and leisure attractions developer, is Chairman of the new company and Mrs. E. Sonie Murray, well-known Jamaican hotel marketer takes up position as Executive Vice President and Chief Financial Officer.
A veteran of the travel and tourism industry, Lue comes from a family of hoteliers. He cut his teeth on the then new style of club hotels, like the Seawind Beach Resort and Sandals, moving on to the Jamaica Tourist Board. At the JTB, he served for a total of 13 years, first in Montego Bay and later in Los Angeles, as Marketing Executive for California and the neighboring states. His experience in developing marketing strategies for Jamaica’s tourism and his skill in fielding trade shows and educational seminars for the travel trade won him an invitation from Air Jamaica, to join the newly privatized airline’s marketing team. Joining Air Jamaica as General Manager, Marketing & Sales for Jamaica and the Caribbean, Richard Lue went on to serve as Regional Manager, New York, and Regional Manager, Community Affairs & Special Markets, covering the United States and Canada.
“We are really excited about our new company, and as the name FullaIDEAS suggests, we have a lot to offer our clients,” says Lue. “There is an absolute need for a Caribbean-owned company which understands Caribbean products and services and is experienced in presenting them to the international marketplace. We have a very capable mechanism for launching new products and taking them across cultural lines into the open market. Our in-depth experience with large and small events superbly qualifies us as the right promotions group to represent clients of any size and budget. We develop innovative marketing and promotional strategies which are designed to ensure maximum return on investment for our clients.”
For more information, contact Richard Lue at 954-463-1113 or 954-463-4322 fax 954-463-4458. Email: [email protected]or [email protected]. Website: www.fullaideas.com.
