Top travel researcher to give Caribbean marketers insight into marketing to fickle travellers
NEW YORK – Tourism marketers seeking to discover new ways to reach an increasingly fickle traveller will get answers and insights from one of North America’s top travel researchers.
Henry H. Harteveldt, the vice president and principal analyst at Forrester Research will share some of his famous industry insights at the Caribbean Tourism Organization (CTO)’s Annual Caribbean Marketing Conference at Caribbean Week in New York next month.
Mr. Harteveldt’s research helps travel industry eBusiness and Channel Strategy professionals understand and anticipate how technology will affect the way they market, sell, and distribute their products and services, according to Forrester Research, which describes itself as an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. His keynote presentation at the conference will focus on brand loyalty and successful marketing strategies.
“The traveller in 2011 has low brand loyalty, maintains a constant focus on value, and has access to more content and offers through a growing variety of technologies and channels. Travel marketers have no choice but to become more focused and agile in their strategies and tactics,” Mr. Harteveldt said. “I hope that the presentation will help the conference attendees discover new ways in which they can become more successful.”
Themed, “Catching the Wave: Trends, Social Media, Mobile and Multicultural Marketing Outlook of Today’s World in Marketing”, this year’s conference promises to deliver the most engaging and informative sessions by distinguished industry leaders, said Jacqueline Johnson, the president and CEO Global Bridal Group and the conference coordinator. In addition to Mr. Harteveldt, attendees will hear from online travel marketing expert, Susan Black, who is executive vice present for global e-commerce at American Express Vacations and multicultural marketing expert Joseph Tolton, the managing director of Blur Advertising.
The Caribbean Marketing Conference is one of the highlights of Caribbean Week in New York. Now in its 17th year, the conference, which is hosted by the CTO Allied members in collaboration with the Association of Travel Marketing Executives (ATME), will be attended by Ministers, Commissioners and Directors of Tourism as well as senior tourism industry representatives from the private sector. It will be held on Friday 10 June at the Marriott Marquis in New York City.
Caribbean Week in New York is supported by Afar Magazine, American Express, Association of Travel Meeting Executives, BRIDES, Caribbean Tales, Carib Vision, Churches United to Save and Heal, Citi Tech Solutions, CTO Foundation, Demetrious, Diamond Noir Collective, Dreamy Weddings, Dwayne Bishop Photography, Empire State Building, Hermies Salon, Hard Beat Communications, Caribbean American Chamber of Commerce, Jamaica, MarryCaribbean, opusseven, Pace University, Performance Media Group, St. George’s Episcopal Church and St. Kitts.
