SuperClubs’ Worldwide Representative Hires Paul Pennicook as President

HOLLYWOOD – International Lifestyles, Inc. (ILI), the worldwide representatives of SuperClubs Resorts, confirmed that Paul Pennicook will join as President, International Lifestyles.

A well respected and seasoned pro in hotel and airline management, Pennicook was most recently senior vice president sales and marketing at Air Jamaica, where he also oversaw the worldwide sales and marketing for Air Jamaica Vacations, the tour arm of the company.

Paul Pennicooke

“On behalf of the SuperClubs Resorts, I am very pleased that Paul has joined International Lifestyles as they complete their restructuring efforts,” said John Issa, executive chairman of SuperClubs Resorts. “He is highly respected, intimately understands the Caribbean and Jamaican tourism industry and the competitive marketplace. He is ideally suited to lead International Lifestyles as they continue their growth strategy.”

In 2003 Pennicook was appointed Director of Tourism for Jamaica. He had previously served as 1st vice president of the Jamaica Hotel and Tourist Association (JHTA), where he was chairman of the organization’s marketing committee. In 2001, the Jamaica Hotel and Tourist Association named him Hotelier of the Year. He was senior vice president sales and marketing for SuperClubs until 1995, and has also worked with other major hotel groups. A graduate of the School of Hotel Administration at Cornell University in Ithaca, New York, the native Jamaican also serves on the Jamaica Tourist Board and the board of the Victoria Mutual Building Society. He will be relocating to International Lifestyles’ Hollywood, Florida headquarters.

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