TAMPA – Sagicor Life Insurance Company announced its sponsorship of University of South Florida Athletics, Football.
The sponsorship is the first in the U.S. for Sagicor, which entered the U.S. life insurance market in 2005 with a $58M acquisition of American Founders Life.
The partnership, which was negotiated by the USF- ISP Sports Network, is a multi-year agreement from 2008-2011 involving naming rights and a variety of online, media and on-premise promotional and hospitality components.
“A partnership with USF is exciting for us in many ways,” said Ken Marshall, president and CEO of Sagicor Life. The Sagicor Group sponsorship strategy focuses on sports and education and the University of South Florida encapsulates both perfectly. College football is truly an American sport and way of life and we are proud to be associated with it.”
“It’s a pleasure to welcome Sagicor Life Insurance to the USF family,” said Doug Woolard, Director of USF Athletics. Our corporate partners play a vital role in supporting our student athletes, as well as our mission to compete at the national level in each sport. We appreciate Sagicor’s support and we look forward to assisting them in growing their U.S. business through their association with the Bulls.”
As part of the sponsorship, Sagicor will also encourage fan participation via an online promotion using the USF Bulls Web site (www.gousfbulls.com) called “Luv-A-Bulls”. Fans will be invited to submit photos of their children dressed in Bulls branded apparel. Winning photos will appear on the video board during the home games at Raymond James Stadium.
“Sagicor’s corporate advertising and messages celebrate and feature photographs of children. In most of the countries in which we operate, these children are sons and daughters of our employees. We want to create an exceptional and personal experience for the USF fans out there by getting more people involved,” added George Estock, Divisional General Manager for Sagicor’s Eastern Division.