How to Outsource Graphic Design Work in 2024: A Guide of Best Practices for Small Businesses

It’s 2024 and you just started a business. Although you’ve known people run successful businesses, as a startup, you’re starting to realize maybe the tides have changed and all the knowledge you have about outsourcing graphic design work is a little outdated now. So you’re stuck in a ditch trying to find your next steps. 

You’re not with a big budget for a full-time designer or have the skills/patience for DIY. Fear not though, this article will explain the best practices for outsourcing graphic design services in 2024. 

The Landscape of Design Outsourcing in 2024

By now, you already know there’s been a lot of changes in the design world recently. AI tools and global talent pools have created a lot of options for getting great design work. But that doesn’t mean it’s less confusing. So, let’s break down some best practices that are sure to get you the best graphic design deals.

5 Best Practices For Outsourcing Graphic Design Services in 2024

1. Embrace Subscription-Based Design Services

In contrast to hiring a full in-house designer for all your design projects, or getting freelancers on a project-by-project basis, subscription-based design is becoming more popular. And for good reason. 

Companies like Brandripe have really changed the game by offering unlimited design work for a flat monthly fee. Think of it as having a designer on staff (because of the regular payments), but without the overhead. 

2. Don’t be Scared to Use AI-Assisted Design Platforms

AI exploded out of nowhere and got everyone scared for their lives about their place in the labor force. I mean, it would be cheaper and much faster. But it’s only a rush. AI isn’t going to replace designers, but it will make their jobs easier. 

A lot of platforms now offer AI-assisted design tools so it’s much easier to create initial concepts or refine existing designs. So, although these new shiny tools are great for quick jobs, there’s a limit on creativity that’s alien to humans.  

3. Build a Global Design Network

There’s a whole world of talent out there, and with tasks that require creativity, that’s exactly what you need- a pool of creative abilities. 

Platforms like Behance and Dribbble help you account designers from around the world so you don’t have to limit yourself to local talent because some of the best designers may be halfway across the world. 

4. Prioritize Communication and Clear Briefs

No matter who you’re working with, you have to set clear communication standards. In 2024, there’s been a trend towards more detailed design briefs for more accurate results. Figma and Miro are tools that teams can use for collaborative mood boarding and real-time feedback. The clearer you are about what you want, the more likely you are to get it.

5. Focus on Long-Term Relationships

For every service you’re going to outsource, make sure it’s a team you’d like to work with long-term because building long-term relationships with a design partner can pay dividends. 

Over time, they’ll get to know your brand inside and out, which means designing for your brand will become next to natural for them, and make them more consistent. 

6. Embrace Flexibility

The business world moves fast, and what you need when it comes to design might change a lot. Consider outsourcing services that offer flexibility. Whether it’s a subscription service that lets you pause when you need to, or a network of designers you can call on as needed, flexibility is important in 2024.

Why Brandripe Stands Out

There are several options if you plan to outsource graphic design services. But Brandripe takes the cake as the best choice for small businesses in 2024, and here’s why:

• Unlike traditional freelance arrangements, Brandripe allows you to make as many design requests as you need. This is perfect for businesses with fluctuating design needs.
• Your designs will be delivered within 48 hours, so you won’t be left waiting. 
• A fixed monthly rate translates to predictable monthly costs so you’ll have no surprises or escalating fees as your design needs grow. 
• Brandripe has vetted professional designers on their team, so you’re sure to get a high standard of work. 
• Brandripe offers canceling or pausing your subscription whenever, which is exactly what a small business like yours needs. 
• You get full ownership of all designs created for you, which means complete control of your visual assets. 
• It doesn’t matter if you’re a startup, retailer, or in any other industry. Brandripe’s team can handle your specific design needs.

Conclusion

Outsourcing your graphic design work in 2024 doesn’t have to be a headache. There are subscription services like Brandripe with all the services that means you can get your design work without breaking the bank or losing your mind.