NEW YORK – BET J highlights the explosive culinary flavors and equally hot culture of Jamaica during a 30 minute premiere on Hedonism III’s JERKFEST this Saturday, December 22 at 3 p.m. and 12 a.m. ET/PT.
Airing during BET J’s popular Saturday “Island Lime” programming schedule, JERKFEST showcases the spicy soul of Jamaican cooking, bringing the tastes and sounds of Jamaica through the talents of local personalities, reggae music, rhythmic dances and flavorful cuisine at Hedonism III’s seaside resort location this past October.
The International Culinary Tourism Association reports that Culinary Tourism is the hottest niche to emerge within the travel industry in years; and that food and beverage are as powerful a tourism attraction as museums, sports and shopping – if not more.
“BET J and Hedonism III are thrilled to highlight that culinary tourism is alive, well and peppery hot in Jamaica, and are our viewers are in store for a tasteful production this weekend,” remarked Cybelle Brown, Vice President of Sales and Business Development with BET Digital Networks and BET Event Productions. She added that culinary tourism also boosts economies and integrates communities with the tourism industry.
During JERKFEST, chefs and culinary experts host cooking classes and provide tips on how to add a Caribbean flair to everyday meals. Local artisans also showcase their creations, while guests interact with representatives from local food and beverage suppliers.
JERKFEST 2007 repeats on Friday, December 28 at 1 a.m.; Saturday, December 29 at 1 p.m. and 7 p.m.; and Sunday, December 30 at 3:30 a.m.
