FreemanGroup to officially launch FG Destinations at the Caribbean Hospitality Industry Conference (CHIC)
RICHARDSON, Texas – FreemanGroup has announced that the official launch of FreemanGroup Destinations (FG Destinations) in the Caribbean will take place at the Caribbean Hospitality Industry Conference (CHIC), in Miami, on June 26, 2006. The Caribbean has been a primary market of FreemanGroup over the past twenty years. FG Destinations is a major initiative designed to offer tourism destinations a fully integrated and comprehensive approach to establishing, implementing and maintaining international service standards through measurable training processes.
The new initiative is headed by former Director of Tourism for the British Virgin Islands, Kedrick Malone, and backed by the twenty plus years of hospitality training and measurement experience and expertise of the FreemanGroup under the leadership of its founder, Bill Freeman.
“We saw a clear need to provide destinations with an all encompassing approach to quality issues directly affecting their visitor’s intent to return and recommend. In response, we formed FG Destinations, a distinct company combining destination branding with a scientific approach to delivering quality service. I am truly excited about this addition to the FreemanGroup family of companies,” said Bill Freeman, founder and CEO of FreemanGroup.
“My vision for the Caribbean is to be the regional destination of choice where the service experience equals the unparalleled natural beauty of the islands and its people,” said Malone. “I truly believe that the services we are offering are essential to the continued global competitive position of the region and as a Caribbean national, I am totally committed to helping make a difference with FG Destinations,” he added.
FG Destinations includes an impressive line-up of strategic partnerships with global brands who are leaders in their respective arenas; Mobil Travel Guide, the creator of the premier star rating system for hotels, restaurants and spas that is internationally recognized, respected and trusted; AIG, the leading international insurance company and underwriter of voluntary employee benefits designed to alleviate the high cost of health care services for businesses and employees and eCornell, a subsidiary of Cornell University and provider of a vast library of training modules accessible via the internet in electronic format.
The other key members of the FG Destinations team includes Paul Helson, Executive Director of Caribbean Operations, who brings over thirty years of international hospitality experience in training, human resources and operations and Pat Moore, Director of Business Development, who brings over twenty years of sales/marketing experience in the Caribbean and Latin America, including working with the Caribbean Hotel Association.
