RICHARDSON, Texas – FreemanGroup, a hospitality and tourism service evaluation and improvement company with more than twenty years of experience in the Caribbean, has partnered with Mobil Travel Guide, originator of the prestigious Five-Star ratings and certifications program for hotels, restaurants and spas, to offer comprehensive training, measurement and rating services to the Caribbean. The initiative – called FG Destinations – is designed to help the islands compete in an increasingly competitive global tourism market.
FG Destinations will allow the islands to tap Freeman’s experience in service quality improvement along with the internationally known and respected accommodation standards set by Mobil Travel Guide. This will facilitate continued Caribbean service level improvements and allow travelers to utilize Mobil’s Star rating system to make better-informed Caribbean travel decisions. The ratings will be made available to the public via Mobil Travel Guide’s Web site (www.mobiltravelguide.com).
In addition to establishing, implementing and maintaining international service standards through measurable training processes for hotels, FG Destinations will also assist the islands in other important tourism areas that have direct visitor contact, including dining, transportation and customs.
“Having seen the fundamental dynamics of tourism and visitor expectations change over the past twenty years, I think the Caribbean must advance its quality standards in order to continue to enjoy its competitive advantage,” said Bill Freeman, Founder and President of FreemanGroup.
Kedrick Malone, the Managing Partner of FreemanGroup’s FG Destinations and former Director of Tourism for the British Virgin Islands, will lead the strategic partnership.
Malone and his team are backed by more than 20 years of hospitality training, measurement experience and expertise of the FreemanGroup under the leadership of its founder, Bill Freeman. Shane O’Flaherty, Mobil Travel Guide’s Vice President of Quality Assurance, will lead MTG’s team of expert inspectors through its evaluations and ratings process to maintain MTG’s independent objectivity.
Malone stated, “The partnership marries the expertise of the leading international rating brand, Mobil Travel Guide, with a leading quality assurance company steeped in Caribbean knowledge and experience. It is a great opportunity for the Caribbean region.”
“FG Destinations will expand Mobil Travel Guide’s reach to one of the most popular tourist destinations in the world,” said ‘Flaherty. “Bringing our objective standards to the region will allow all hotel properties to compete on a level playing field and give consumers the detailed insight they need to make better-informed travel decisions.”
The Caribbean has been a primary market of FreemanGroup over the past 20 years, during which time FreemanGroup has provided its services to many of the world’s finest hotels helping them to achieve gold standard service.
