The main goal of every business is to profit, and one of the ways they can achieve this is by selling their products and services. How can businesses get people to buy what they are selling? Well, one route is through marketing. Several small, medium, and large-scale organizations spend considerable time, energy and resources to market their products and services. Those smart enough pay attention to mobile marketing, which is where text marketing comes into play.
This blog post will explain how you can run a successful text message marketing campaign. We will also highlight some of the benefits of using SMS marketing in businesses and the pitfalls to avoid. So for all that and more, keep reading.
What is Text Message Marketing?
Text message marketing, also called SMS marketing, refers to using text messages to send promotional and informational content to customers and audiences. This form of marketing has become one of the most successful ways for businesses to reach out to their potential customers and generate leads. After all, almost every mobile device comes with text messaging capability, and mobile network providers also support the technology. Textback.ai is one of the best SMS marketing platforms businesses can use to reach their audience.
Creating the Most Successful Text Marketing Campaign
Creating a successful SMS marketing campaign requires careful planning and consideration of various aspects. As a business owner, it is better to go through the pain of creating a good text messaging campaign that can guarantee results. This way, you won’t be wasting time, money and resources. Over the next few subsections, we will highlight some essential factors for a successful text marketing campaign.
Choose a Top SMS Marketing Platform
Your potential for running a successful SMS marketing campaign starts with choosing the best business SMS platform that fits your needs and preferences. Don’t make the mistake of thinking that all text marketing platforms are the same, because they are not. Instead, take your time to review the platform you want to choose and pay attention to factors such as the user experience, global reach, scalability, pricing and others. If you choose the right platform, you will find it relatively easy to create your campaigns and track the results.
Define a Reasonable Goal
One common mistake many new businesses make is sending promotional text messages to their audience just because others are doing it. Some think it gives their business visibility, but this isn’t true. You cannot just send random junks if you want to run a successful campaign that will give good results. This will likely bore or even frustrate your audience, and they may lose their trust in your brand. Instead, define a goal for any text message campaign you want to send. Ask yourself: “Why am I sending this text, and what do I hope to achieve?” Having an answer to this question will help you compose the right message that will be appreciated and valued by your audience and customers.
Proofread and Edit
If you want your SMS campaign to be successful, you need to pay attention to the details. Don’t just rush to compose a message and send it to your audience when it is full of errors. This will only make your business appear inexperienced. Instead, make it a habit to proofread your messages to find grammatical errors and fix them. Although this may be a minor fix, you will be surprised that it can do some magic by making people fall in love with your brand and become loyal customers.
Create a Call to Action
Research has shown that messages with a clear Call to Action (CTA) provide better results than those with none. Including a good CTA in your message will let your readers know what you expect from them. For instance, if you send an SMS campaign to inform your audience about a new product, you can tell them to click a link at the end of the message to check out the product and see the features. This will most likely make them perform the action and visit your website, where they can see the product and probably buy it.
Avoid Over-texting
Your business audience and potential customers are not your chit chat buddies. As much as you’d love to text them every day to inform them about your products and offers, don’t do so. Over-texting your audience will frustrate them, and they may unsubscribe from your SMS list. We recommend that you keep your text messages to a minimum of one per week or as you see fit, depending on your business.
In the welcome message you send to new subscribers, ensure you indicate how frequently you will be sending messages and don’t go against it. If you’d be increasing the frequency, ensure you inform your audience before doing so.
Conclusion
Running a successful text marketing campaign is not as difficult as some people may paint it. However, you need careful planning and consideration of different factors. Remember to only choose a top SMS marketing platform and define a reasonable goal for sending the message you are planning in your campaign. Besides that, don’t be too lazy to proofread and edit your messages so you can avoid grammatical errors that may damage your reputation.
Another thing you should also pay attention to is creating a good CTA to make your audience perform your desired action. Likewise, avoid over-texting your audience and customers, as this will only frustrate them and likely make them unsubscribe from your SMS list. If you follow these tips, you should be able to create a successful text marketing campaign.
