Sexy Sweats Athleisure Line Launches Online Fall 2018
SOUTH FLORIDA – Sexy Sweats launched its athleisure line this Fall 2018. It is the first of its kind to be launched and designed by a Caribbean American woman.
The launch took place virtually on August 21, 2018.
Sexy Sweats is a unique women’s sportswear that creates a bold statement with its vibrant colors, daring designs and versatility to be worn in or outside of the gym! It is a cutting-edge fitness apparel line, and “She is” is the introductory collection that portrays the Founder’s & Creative Designer’s personality and style.
Melissa Dufour, is the woman behind the Sexy Sweats brand. A Haitian-American who moved to South Florida in 1998. She has always had a passion for fitness and wanted to launch a brand and a movement that represented her and the countless other women with the drive for a healthier and sexier lifestyle.
Hand sketching each creative piece, she is here to turn up the heat with her “She is” collection; while also providing innovative, intricate stitching detailing providing slimming illusions and enhancing silhouette frames.
Sexy Sweats motivates and transforms lifestyles by looking, feeling, and being the best version of you.
“This is not just your average sportswear, but rather a movement for women to showcase their confidence, sex appeal, and athletic lifestyle. Our goal is to influence the Fashion Industry and be acknowledged by top of the line athleisure brands and related entities like gyms, boutiques, and fitness gurus.” said Ms. Dufour.