BELLEVUE, Wash. –The Expedia group, the world’s largest online travel company, reported today that travel demand for Aruba grew by 15 percent year on year in the first quarter of 2013.
The Expedia group features more than 140 websites in nearly 70 countries worldwide, from brands such as Expedia®, Hotels.com®, Hotwire®, Egencia®, Expedia Affiliate Network® and Venere®. Expedia also generates bookings from mobile sites and apps as well as offline booking channels.
By working closely with Expedia and its portfolio of online travel brands, hotels in Aruba have been successful in attracting a slew of international travelers to their properties.
While the United States remains the leading feeder market for Aruba, additional feeder markets for the destination include Venezuela, Brazil, Canada, Colombia, Netherlands and Italy.
The Expedia group’s commitment to this beautiful destination is also reflected in the recent participation of the market management team at Aruba’s top travel industry event: the Annual Tourism Conference Aruba (ATCA), where company executives had the opportunity to reinforce their commercial bonds with lodging partners throughout the island.
“As a result of the intense promotion of Aruba to our global audience of travelers, the island is one of the largest destinations in the Caribbean for the Expedia group,” said Demetrius Canton, director of Market Management for the Expedia group in the Caribbean. “We’re committed to working closely with our lodging partners in Aruba and throughout the Caribbean to extend their reach to an entirely new audience. ATCA is a great platform to further our relationships within the destination and discuss marketing and distribution strategies to help our hotel partners maximize their profitability.”
At the conference, Expedia also discussed the new Expedia® Traveler Preference™ (ETP) program with hotel partners. ETP is designed to better serve travelers by offering them the choice to pay either at the time of booking (called Expedia Collect) or upon check out at the hotel directly (called Hotel Collect). Early analysis shows that participating hotels are seeing an increase in room night production as a result of the program.