Digicel’s Brand Launches in the French West Indies

FORT-DE-FRANCE, MARTINIQUE – Digicel, the fastest growing mobile telecommunications company in the Caribbean has marked the launch of its services in the French West Indies market of Guadeloupe, Martinique and French Guiana with the announcement of an initial investment of US$ 25 million over the first year intended to grow its operations.

Digicel entered the marketplace through its purchase of Bouygues Telecom Caraibe in April 2006, which was a wholly owned subsidiary of Bouygues Telecom that recorded 2005 revenues of Euro 117 million (US$ 148 million) including handset sales. With this acquisition Digicel gained over 160,000 subscribers and further expanded its pan Caribbean network.

Digicel is focused on stimulating the French West Indies marketplace through a comprehensive set of offerings to mobile customers that include high value services, customer loyalty rewards, and the widest range of cutting edge mobile phones backed by a state-of-the-art-network and 24/7 customer care.

In its signature approach to bold brand marketing and delivering on its tagline “Expect More, Get More,” Digicel held free outdoor concerts in each of the three markets headlined by international reggae stars Shaggy and Junior Kelly, are heralding Digicel’s introduction to the people of Guadeloupe, Martinique and French Guiana. The company is also giving away a free football and football kit with every initial Top Up card or postpaid plan purchased.

Speaking at launch activities in Martinique, Mr. Kevin White, CEO of Digicel Eastern Caribbean said: “We are proud to have inherited a strong team and a good business with the resources and focus that Digicel brings to market. We are confident that we will now bring outstanding value and great new services to our customers in Guadeloupe, Martinique and French Guiana. Our investment and fresh approach will support the local management team in strengthening Digicel’s connections with the people of this region.”

According to Eric Viel, General Manager of Digicel French West Indies: “At Digicel, we say to our customers ‘expect more get more’ and we deliver on that promise. We have the widest range of services and handsets along with the best value offers in the marketplace. We are very confident about the quality of our network and therefore are offering dropped call compensation. These are just some of the many benefits customers are experiencing so far because of our presence in the market place.”

With the commitment to the creation of a seamless pan Caribbean network, Digicel has invested over US$1 billion in the Caribbean region and employs over 2000 persons, creating one of the most admired and leading brands in the region.

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