PLANTATION – Blackenterprise.com, the premier online guide to financial empowerment for Black families has chosen POWERi Technologies (www.POWERi.com) a Caribbean-American owned firm to spearhead their Search Engine Optimization for BlackEnterprise.com.
As more and more customers rely on the internet to glean information and make buying decisions, the choice to focus on Search Engine Optimization ensures that Black Enterprise will remain at the top of the list of query searches on the net. Search engines play a critical role more and more in sales and marketing on the web requiring specialized skill sets for new and existing website design, web traffic search, referral analytics and keyword research.
Black Enterprise Magazine remains by far the most influential and reliable source of financial information and wealth-building for people of color. Ensuring that individuals and families have access to the same level of information and more online is a critical next step to the organization’s expansive reach.
POWERi will develop key strategies that will help drive unique visitors to the site and track their usage patterns. The company was selected based on their recent successes in performing Search Engine Optimization for companies such as Safe Auto, The Shelborne Hotel, and Regent Cruise Lines.
“Black Enterprise is certainly a flagship client for us. We welcome the opportunity to work with a pioneer and leader in the industry of wealth creation and financial empowerment. If we can help one family find Black Enterprise online, then we feel that we have helped in one small way achieve Earl Graves’ vision of creating generational wealth for people of color. We look forward to a long and prosperous relationship with the organization” states David Andrade, CEO of POWERi Technologies.
