Business Wire and Black PR Wire to host a Best Practices Webinar on Building Brand Believers

Free Online Session takes place on February 25 at Noon

 SOUTH FLORIDA – In recognition of Black History Month and in celebration of their continued partnership, Business Wire and Black PR Wire will host a best practices webinar for business professionals. The session is entitled Building Brand Believers:  How to Reach the Black Market.  This webinar takes place on Wednesday, February 25, 2015, from Noon – 1 p.m. ET. The session features a distinguished panel of accomplished corporate leaders, brand representatives and non-profit pioneers. The panelists will share their case-studies and insights on how they have connected with black consumers for their industries and organizations.

“We have an impressive and dynamic line-up of exceptional leaders who are skillful in reaching the targeted audience,” says Raschanda Hall, director of Global Media Relations for Business Wire, and the session’s moderator. “It will be an informative and engaging discussion.”

Presenters joining this session include: Alicia R. Alston, Vice President, Global Communications, Prudential Financial, Inc.; Amber Bullock, Executive Vice President, Community & Youth Engagement, Legacy; Courtney Cunningham, Esq., Co-Founder/Managing Director, Commonground/MGS; and Danyele L.C. Davis, Vice President, Flowers Communications Group.

Alicia R. Alston, Vice President, Global Communications – Prudential Financial, Inc.

Alicia is a proven communications professional with significant experience in strategic communications planning and consulting, public and media relations, corporate branding and imaging. Alicia’s strong critical thinking, crisis management and decision-making abilities, as well as her interpersonal, written and oral communications skills have positioned her for success. Throughout her career, Alicia has demonstrated great success in developing and implementing effective communications plans, programs and campaigns, and has mastered leading cross-functional teams.

Amber Bullock, Executive Vice President, Community & Youth Engagement – Legacy

Throughout her 30-year career, Amber Bullock has skillfully led efforts to transfer research, knowledge and skills to organizations and individuals on the frontlines making progress in adult and youth tobacco prevention. As Executive Vice President at Legacy, a national not-for-profit organization dedicated to preventing youth from starting to smoke and encouraging smokers to quit, she is committed to reducing the use and prevalence of tobacco. Legacy was established in March 1998 as a result of the Master Settlement Agreement (MSA) between a coalition of attorneys general in 46 states and five United States territories and the tobacco industry. The organization is responsible for “truth”, the most successful and one of the largest national youth smoking prevention campaigns.

Courtney Cunningham, Esq., Co-Founder/Managing Partner – Commonground/MGS; CEO – Sway Public Relations

Courtney Cunningham has enjoyed a distinguished career in law, government, and strategic communications, making him one of the most experienced and knowledgeable consultants in the nation. In his current role, he oversees the operations and management of Commonground/MGS, a leading multicultural communications firm with office locations in New York, Houston, Los Angeles, Chicago, Miami and Orlando.  Commonground/MGS is passionate about communications and persuasion. The company provides a full range of communications services and is perfectly positioned to meet client needs.

Danyele L.C. Davis, Vice President – Flowers Communications Group

Danyele L.C. Davis is a Vice President with Flowers Communications Group (FCG) in Chicago. She currently manages the account services for MillerCoors, LLC, a subsidiary of the South African Breweries (SAB-Miller) and Jack Daniel’s Tennessee Honey, a Brown-Forman brand.  Her work includes the development and ongoing management of the award-winning signature initiative Miller Lite Tap the Future Business Plan Competition; multicultural advertising; and stakeholder relationships, in particular with multicultural nonprofit organizations. Affectionately known in the industry and among its employees as “The Flower Shop,” FCG produces award-winning programs that reach and respect ethnic audiences and drive general market strategies and results. From public relations, event management and promotions to creative development and activation, FCG is a multicultural communications powerhouse known for its diverse talents.

“This will be a powerful session that no PR professional would want to miss,” says Bernadette Morris, CEO of Black PR Wire.  “These experts will share their experiences and we all look forward to hearing from them.”

The webinar is free and open to the public. However, registration is required for all participants. To register for the session, please visit http://go.businesswire.com/Building-Brand-Believers.  Registered guests will also be able to follow along with our conversation and ask our panelists questions by tracking and including the #bwbprw hashtag on Twitter during the webinar.  For more information on the Webinar, please contact Simone Cook at 1-877-BLACKPR.