LONDON – British Airways has launched its biggest-ever marketing campaign for Caribbean destinations. The airline, which flies to more Caribbean islands than any other carrier from the UK, is running the month-long ad push in collaboration with local tourist boards, including Barbados and St Lucia.
Many hotels across 14 different Caribbean destinations are included in the promotion with up to 25% off from good value lead in properties through to five star resorts. The offers are based on various departures from May 15, 2010 through to March 31, 2011 and must be booked by May 31, 2010.
The marketing campaign is designed to stimulate direct bookings via ba.com and promote BA’s package holiday offers, which are among the best value deals in the market. The campaign will highlight holiday prices for 14 Caribbean destinations, featuring seven-night breaks in 3, 4 and 5-star hotels on an AO (accommodation only) or AI (all inclusive) basis.
The advertising kicked off on April 29 with a banner ad on ba.com’s homepage and on ba.com/Caribbean – the campaign’s dedicated splashpage. Press advertising will start in high-circulation dailies such as the Daily Mail, The Sun, and Metro from Monday, May 3 and continue throughout the duration of the campaign, which ends May 31, 2010. The holiday deals will also be promoted online with banners on high-hit sites such as Yahoo, CNN and Facebook.
Travellers to BA terminals at Heathrow and Gatwick will be targeted with train and Tube card panels, and digital escalator panels and digital six-sheet stands on the Underground. Once at the airport, customers will also find the campaign hard to miss as there will be 12 and six-sheet static stands at both airports.
A radio competition where British Airways is giving away holidays as prizes will run on Kiss FM and Magic FM from May 5. Kiss FM will feature and offer holidays to Grenada, Barbados, Nassau, Montego Bay (http://www.britishairways.com/travel/flights-to-montego-bay/public/en_gb ) and Antigua, while Magic FM will feature and give prizes to Bermuda, Punta Cana, St Kitts, Tobago and Saint Lucia (http://www.britishairways.com/travel/holidays-in-st-lucia/public/en_gb ).
Customers can relax on white, sandy beaches enjoying a delicious Caribbean breeze during their holidays in Barbados (http://www.britishairways.com/travel/holidays-in-barbados/public/en_gb). For those seeking stunning rainforest scenery coupled with tumbling waterfalls and idyllic beaches St Lucia may be just the perfect island. The two newest Caribbean destinations served by British Airways are the Dominican Republic (http://www.britishairways.com/travel/holidays-in-dominican-republic/public/en_gb), as famous for its Coconut Coast as it is for its diversity of culture and of course, its countless pristine beaches and Jamaican Montego Bay; both added to the flight programme in October 2009.
With a total of 14 destinations to choose from, British Airways is showing its commitment to the Caribbean and making it easier than ever before for customers to book their dream Caribbean holidays (http://www.britishairways.com/travel/caribbean-holidays/public/en_gb ).
