NEW YORK – A new Bermuda Tourism television commercial is now playing on the major networks and select cable channels in Boston, New York, Philadelphia and Washington, D.C. The overwhelming majority of Bermuda’s visitors come from the U.S. northeast.
The TV spot is also playing nationally on the Golf Channel and the Tennis Channel.
“We are very pleased with this new television ad produced by GlobalHue,” said Premier Dr. Ewart Brown, Minister of Tourism and Transport. “The timing of this ad was strategic, designed to increase response for the upcoming Golf and Spa Season. With a mid-August launch we can start in the summer and run ads right through the fall and winter months.”
A Bermuda Tourism ad rotation began August 17th and the rotation will continue through November 15th in the northeast markets. In Toronto, Canada there are plans to run the new commercial beginning in the fall. Also in the fall, a second new television commercial should begin rotation in the U.S. northeast markets.
GlobalHue, the Bermuda Department of Tourism’s advertising agency, produced the ad.
The 30 second commercial can also be viewed on demand by visiting the Government of Bermuda YouTube Channel, “105 Front Street” – www.youtube.com/105FrontStreet
