KINGSTON, Jamaica – Following the successful re-branding of the London product, Air Jamaica www.airjamaica.com will rename its First Class product to Executive Business Class on all its routes. The change takes effect on October 29, 2006.
The change is aimed at giving Air Jamaica the competitive edge as we anticipate increased sales with the more attractive fares in the Executive Business Class.
The Executive Business Class will have the same perks as our current First Class product, including Air Jamaica’s signature champagne service. Additionally, passengers in the Executive Business Class will continue to have their luggage delivered first wherever possible, customs allowing.
Senior Vice President, Marketing and Sales, Paul Pennicook says the decision was influenced by the improved sales in Executive Business Class on the London route since the change in June and the need for brand consistency throughout the system.
