TravelWeekly – A class in crisis communications for the tourism industry will be one of the highlights at the 28th annual Caribbean Tourism Conference (CTC-28) at Frenchman’s Reef & Morning Star Marriott Beach Resort in St. Thomas Oct. 21 to 26, sponsored by the Caribbean Tourism Organization (CTO).
Barry Pitegoff, vice president of research for Visit Florida, will focus on how to use research to craft a credible message following a crisis. “Florida and the Caribbean have a lot in common and we face some of the same challenges when it comes to disasters,” Pitegoff said.
His class will focus on challenges and communication following a crisis. Pitegoff, who has directed the research program for Florida’s tourism industry for 25 years, led the research that determined Visit Florida’s message in the wake of the Sept. 11 attacks in the U.S. and after the four hurricanes that hit Florida last year.
“This class is an opportunity for delegates to gain insight into this critical aspect of tourism communications. How we respond to crisis situations is critical in having the world continue to view the Caribbean as a place to come and vacation,” said Hugh Riley, CTO’s marketing director for the Americas.
Information on CTC-28, including how to register, can be found at www.onecaribbean.org.
