Wells Fargo Home Mortgage opens nearly 50 Culturally-Themed Branches in Diverse Neighborhoods Nationwide including Miami
Several Ethnic Minority Neighborhoods Benefit from Inclusive Environment
Des Moines, Iowa – Wells Fargo Home Mortgage opened nearly 50 branches in 18 cities the past year with culturally-themed décor that reflects the location and cultural makeup of their communities. As part of its national goal to bring the dream of home ownership to more people, the company launched its new store concept to further expand its outreach to ethnic minorities by providing a greater presence in targeted areas.
Each branch features a “gallery” with African-American, Asian or Latino artwork and colorful signs in languages including: English, Spanish, Vietnamese, Japanese, Taglish, Cantonese or Korean. Many of the new branches will be in convenient locations for easy access to patrons.
“By reflecting the culture of the communities we serve, Wells Fargo Home Mortgage has created a setting that is warm and inviting for our customers,” said Jackson Cosey, senior vice president of Emerging Markets for Wells Fargo Home Mortgage. “We believe that this approach will provide our customers with a friendly venue to learn about the home financing options available to them – something they may have otherwise not have explored.”
To further serve ethnically diverse neighborhoods, Wells Fargo Home Mortgage has teams of home mortgage consultants who reflect the community – including bi-lingual and/or multi-lingual language services.
The office team of each branch offers a complete range of home financing options for area residents, including products for consumers of all income ranges and those with non-traditional credit histories. The branches also offer free homebuyer education classes, to provide first-time homebuyers with the knowledge to begin the process of financing their first home.
In South Florida, the branches are in Miami, Datran Center and Miami Lakes. Other locations include California, Texas, Maryland, New Jersey, Illinois, Washington and Indiana.
