Most businesses take their products to Amazon. It’s one of the world’s largest online marketplace. For this reason, the competition is rather high and a lot is required from sellers if they’re ever going to gain grounds and become successful in the Amazon space. The work is in advancing your products’ visibility and updating the price regularly.
Check out the following tips to up your game and become a successful business person on Amazon:
Use Fulfillment by Amazon
After a customer has picked interest in and has placed an order for that well-advertised product, you have to make sure it is delivered quickly and in the best condition. There must be nothing short of that if you’re going to last long in the eCommerce business. The rate of fulfillment is a critical score point for sellers and it’s used to determine patronage.
Rather than fulfill orders yourself, consider using Fulfillment by Amazon (FBA). Take a quick look at Infinite FBA to familiarize yourself with the latest FBA seller tools you’ll be needing. Remember that, FBA service is offered by Amazon where they fulfill your orders for you. With FBA, even as a third-party seller, you’ll be able to provide your customers with the same level of fulfillment service that Amazon provides including packaging and transportation.
The fees are much too high and may not really be worth it especially if your business is just starting out or if you don’t really have the capital base for such services. But you must note that one of the benefits of using FBA is that Amazon handles returns and customer service for you, helping you to maintain a superb customer relationship that’s essential for growth.
Optimize Product Details for Search
Seeing that there are lots of similar products sold on Amazon, you will need to provide as much accurate product information as you can so that Amazon can easily use it to match a customer’s search for your items. It’s the sales that count; so, you will need to carefully fill in the product title, description, product identifiers, search terms, size, color, and price. Crosscheck for errors and fix where found since this is the only way customers can find your products and know that they’re buying the right thing.
A tip you can use when managing all your product information especially in organizing and optimizing your product descriptions according to Amazon’s guideline is to opt to use tools like a Product Information Management (PIM) application. This helps you to manage all product data and enhances reusability if you sell across multiple marketplaces.
Use Only Professional Product Images
Using professional photos of your products will draw the right customers. You shouldn’t be dishonest in this either. Show the true state of your product with your photos so that customers can physically inspect what they’re going to buy and be sure they love it. Grainy photos or misleading ones will only give you lower trust ratings.
Once customers are convinced you’re a professional and honest seller, they will always count on you to deliver the products they want. Use Amazon’s product image guidelines when taking photos. They specify the quality and image size needed.
Follow Amazon’s Rules
Keep up to date with Amazon’s selling policies and check out this amazon selling guide so that you don’t make regrettable mistakes. No one wants their account to be penalized or suspended because they didn’t follow the rules.
Go through Amazon’s Policy page from time to time to be sure you’re in check.
Use Product Reviews To Your Advantage
Great product reviews undoubtedly attract more buyers. But that is only if they’re on your side. Bad reviews will bring distrust from likely customers and lead to a decrease in sales. The thing about reviews is that you can’t control what people say. However, it will be in your best interest to monitor the reviews and plead with your current crop of customers to leave positive reviews of your products.
You can send your customers an email asking them to leave a review. These types of emails are a good way of getting along with your customers and knowing how their buying experience was with you. It’ll help you fix any problems before a nasty review is ever left.
As a seller, you mustn’t resort to using the deceptive tactic some unscrupulous sellers use to push their way to the top with hundreds of unverified 5-star reviews. Rely on your customers to push you up organically. Sellers that use fake reviews have their accounts on the line when a large volume of customers report faulty products that had 5-stars.
It is not enough to follow these tips to become successful in your Amazon sales; you need to continually monitor trends and improve on your performance. Adjust your products’ prices as the seasons change or in festive periods or holidays. Use reduced prices to attract more buyers. Keep learning and keep selling.
