NEW YORK – St. Vincent and the Grenadines in the Caribbean is ready again to play host to the annual Blues and Rhythms Festival which is currently being promoted on the BET J television network.
Glen Beache, Minister of Tourism, Youth and Sports, said the March 9-10 festival coincides with ICC Cricket World Cup 2007 warm-up matches and will be held at a new location, the Emerald Valley Resort in St. Vincent. “We are very happy with the progress being made and we are looking forward to a successful festival this year,” said Minister Beache, praising the partnership with BET J.
Confirmed for the festival are legendary GRAMMY Award-winning recording artiste, Stephanie Mills; French Caribbean zouk sensation Kassav; “The Blues Queen of New Orleans” Marva Wright; saxophonist Arturo Tappin from Barbados; Ella Andell from Trinidad & Tobago. Local musicians Bomani, Skarpyon, Digicel Rising Star Kyron Baptiste, steel pan player Ashley Kirby, and the Tropicana II and Akcess bands will also perform.
In addition to a thorough marketing campaign, BET J developed a 30 minute preview show promoting the Blues and Rhythms Festival using a Caribbean-based production team and St. Lucian host Portia Mogal.
The preview show is currently in rotation on BET J’s “Island Lime” format on Saturdays, along with a 30 second commercial. The final BET J airdate is this Saturday February 24 at 1 p.m. and 7 p.m. (Eastern time). The show aired earlier on BET.
St. Vincent and the Grenadines is a destination made up of 32 magical islands and cays, each with its own special character and flavor. St. Vincent and the Grenadines is a delightful place, small enough to offer the visitor intimacy, but big enough to provide fascination for a prolonged visit.
