ST. MAARTEN/ST. MARTIN — St. Maarten/St. Martin, known collectively as “the culinary capital of the Caribbean,” is officially extending an invitation to U.S. travelers to “Bring their Appetite for Life” through a joint marketing campaign that unifies both the Dutch and French sides of the island as one destination.
The new campaign, which was officially unveiled at the Caribbean Hotel Association conference in Aruba on January 14th, introduces Americans to the unique culture, cuisine and traditions that can only be experienced in St. Maarten/St. Martin. The joint marketing effort, spearheaded by both tourist bureaus, represents the first time both sides have come together to promote the island as one.
“St. Maarten/St. Martin has something special to offer every taste,” noted Regina LaBega, Director of Tourism for Dutch St. Maarten. “On behalf of St. Maarten/St. Martin, I personally would like to extend an invitation for guests to experience everything our island has to offer. I am confident that once guests experience our unparalleled cuisine, spectacular nightlife, colorful history, diverse accommodations and duty free shopping that is without equal – guests with bring their appetite for life back to St. Maarten/St. Martin year-after-year.”
As a result of extensive consumer research conducted in key markets throughout the U.S., it was determined that the primary goal of the joint marketing campaign would be to position St. Maarten/St. Martin to the U.S. travel market as a safe, English-speaking destination that offers
guests a sophisticated/upscale charm derived from its rich Dutch and French heritage and complimented by a Caribbean flare. The slogan, “St. Maarten/St. Martin: Bring your Appetite for Life,” was designed to express the idea that the island of St. Maarten/St. Martin offers a host of experiences to the average traveler. Additionally, the phrase “Appetite for Life” is intended to conjure multiple meanings for the word appetite – appetite for the unparalleled cuisine, appetite for St. Maarten/St. Martin as a luxury travel destination, appetite for adventure, etc.
“It’s our intent that through this joint marketing campaign guests of both St. Maarten/St. Martin will identify with the endless vacation and leisure opportunities our island has to offer, while at the same time help us create new opportunities for the island’s infrastructure and local inhabitants,” said Alex Richards Director of Tourism for French St. Martin.
