St. Kitts Tourism Authority welcomes new CEO

BASSETERRE, St. Kitts – The St. Kitts Tourism Authority has appointed Mrs. Rosecita Jeffers its new CEO effective as of Friday, August 1, 2008.

A Kittitian native, Mrs. Jeffers has successfully operated her own tourism and special events management business on St. Kitts for the past four years. During that time, she also undertook various key special projects for tourism, including serving as the local consultant liaison to the Boston-based OTF Group, who conducted research in 2006 for the development of St. Kitts’ long term tourism sector strategy. Prior to her private enterprise experience, Mrs. Jeffers worked for several years as a member of the management team at the St. Kitts & Nevis Ministry of Tourism. She is a graduate of the University of the West Indies (UWI), where she was trained in tourism and hospitality. Her appointment to CEO of the St. Kitts Tourism Authority is for a term of three years in the first instance.

“Mrs. Jeffers is well suited to lead our Tourism Authority as we strive to develop a more proactive organization that is focused on the competitive needs of the marketplace as well as the needs of our tourism stakeholders and local people,” said Senator Ricky Skerritt, Minister of State in the Ministry of Tourism, Sports & Culture. “Her entrepreneurial spirit combined with her extensive knowledge and understanding of our island’s tourism product are qualities that will be invaluable in her position. Her appointment is further evidence of our government’s commitment to empowering local people and cultivating local leadership in the tourism sector.”

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