MIAMI – Anthony Bold, founder and CEO of Miami’s elite electrolyte water brand, DRINKWATR, is pleased to announce its first brand advocate, all-star defensive safety of the Denver Broncos, Brandon Jones.
Jones grew up in Texas and became a top defensive player in the NFL. He represents what a DRINKWATR athlete is: visionary, bold, perseverant, and determined to make a difference.
“I’m thrilled to announce Brandon as our first DRINKWATR athlete. In short, we value the organic nature of our relationship and his incredible track record as a high performer and a man of great character,” said Bold.
Jones is DRINKWATR’s first celebrity brand advocate and first discovered the electrolyte water brand while walking through Miami International Airport.
“The design immediately caught my eye and I loved the taste, quality, and brand design. After trying it and looking into the company, I knew this was a brand that I wanted to be a part of,” said Jones, who previously played for the Miami Dolphins from 2020 to 2023.
DRINKWATR Stay Strong Series
Every DRINKWATR athlete will be a part of a new video series called the Stay Strong Series.
“Each athlete or public figure we collaborate with will be featured in our upcoming Stay Strong Series, scheduled to launch this November. And later in the year, DRINKWATR athletes will be made available to our private membership community, which is an invite-only lifestyle membership we’re gearing up to launch later this year,” Bold stated.
DRINKWATR’s Stay Strong Series highlights how successful athletes and entrepreneurs make daily choices. It shows their routines for reaching their goals. Viewers get a glimpse into their lives.
“We’re joining forces with top professionals to inspire others to excel and perform at their highest level across all vertices in life,” Bold said. The phrase ’Stay Strong’ was Bold’s personal mantra that kept him motivated during the early days of 2020 when he was initially developing the DRINKWATR brand and ultimately helped inspire the concept of the Stay Strong Series. “Fast forward to 2024, Stay Strong is the company’s official trademarked slogan,” Bold said.
Under DRINKWATR’s private membership, scheduled to launch this November, members will have the option to virtually connect with DRINKWATR athletes. “DRINKWATR members will have access to a variety of perks including booking private virtual consultations with our brand advocates.
Collaboration with Professional Athletes
Bold is presently focused on partnering with top professional athletes in various sports categories such as e-sports, fencing, horseback riding, and beyond. “Ultimately, I want to be a catalyst for positive change, and hopefully inspire others to be the very best at what they love to do,” Bold said.
