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Nassau Paradise Island Promotion Board Appoints Kim Salter as New Vice President of Marketing

NASSAU, Bahamas – Nassau Paradise Island Promotion Board, the tourism board that works with destination partners to promote travel to the breathtaking islands in The Bahamas, today announced the appointment of Kim Salter as the new vice president of marketing.

Kim Salter - Vice President of Marketing Nassau Paradise Island Promotion Board
Kim Salter – Vice President of Marketing Nassau Paradise Island Promotion Board

Bringing more than 20 years of industry experience, she will serve as a valuable member of the Nassau Paradise Island Promotion Board (NPIPB) team, working to raise awareness of the destination in key markets and drive engagement through a variety of marketing campaigns.

Joy Jibrilu - CEO of Nassau Paradise Island Promotion Board
Joy Jibrilu – CEO of Nassau Paradise Island Promotion Board

“We are overjoyed to welcome Kim to our team, and we look forward to the fresh perspective that she will bring to the Nassau Paradise Island Promotion Board,” said Joy Jibrilu, CEO of Nassau Paradise Island Promotion Board. “Her expertise will be invaluable as we continue to promote the destination as an unparalleled vacation spot for a variety of travelers. This year is already gearing up to be one for the books, and we are excited to have Kim on board to help us achieve our organization’s goals.”

Salter gained experience rising through the ranks of Anheuser-Busch Adventure Parks (now SeaWorld Parks & Entertainment) and expanded into corporate, agency and global organizations. She is regarded for her ability to create and execute cutting-edge marketing programs that drive awareness, attract visitors, meet goals and generate revenue. Throughout her career, she has excelled at building relationships internally and externally, identifying areas of opportunity, and developing business-driven focused solutions at organizations including Atlantis Paradise Island, Legoland Theme Parks and Daytona International Speedway.

“I am excited to return to paradise and work with the Nassau Paradise Island Promotion Board to support the destination,” said Kim Salter, incoming NPIPB Vice President of Marketing. “There are so many wonderful accommodations, activities and dining options for visitors to experience on the island, and I look forward to using my experience to bring a new point of view to the Promotion Board’s marketing efforts.”

 

South Florida Caribbean News

The SFLCN.com Team provides news and information for the Caribbean-American community in South Florida and beyond.

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