The global program will support recovery for supply partners, destinations, and the travel industry
SOUTH FLORIDA – Expedia Group, one of the world’s largest online travel agencies, is committing $275 USD million to help partners rebound from the impact of COVID-19 and fuel industry-wide recovery efforts.
Expedia Group’s recovery program is comprised of global initiatives to support industry recovery and property-level relief designed to help independent partners and small chains rebuild their business, attract high-value guests, and optimize cash flow.
Research carried out by Expedia Group1 in April 2020 shows lodging partners want support from OTAs in four priority areas as they look to rebound from the pandemic: demand trends insights on leisure and domestic travel; investments in marketing and demand generation for travel and destinations; increased visibility on Expedia Group’s sites; and financial relief.
“There is no “one-size-fits-all” option for recovery. Restoring travel will take an unprecedented level of partnership across public and private sectors”, said Cyril Ranque, president, Travel Partners Group at Expedia Group. “This recovery program is the first step in our long journey to rebuild a more resilient, inclusive, and sustainable global travel ecosystem.”
Partners relief
Expedia Group is committing$250 USD million in marketing credits and financial relief.
For each property that participates in the program, the company will reinvest 25% of the compensation earned in 2019 from the property into marketing credits for use with Expedia Group.
The company is also reducing its compensation on all new bookings made within the three-month program period, regardless of the actual stay dates. Lastly, Expedia Group is extending payment terms for Hotel Collect bookings to 90 days to provide additional financial relief.
The marketing credits and financial relief measures will become available to partners based on recovery signals, including demand trends, from their specific markets. This approach will provide Expedia Group partners with the support they need when it will be most beneficial.
The company is currently piloting this program in select countries in Asia.
Market Insights
To better understand when demand will return to a market, Expedia Group is providing proprietary data to track trends through a new analytics tool called Market Insights. The dynamic dashboard provides trends on website traffic, stay dates, and demand source markets. The tool is live now and is complimentary to all partners utilizing Partner Central.
About supporting chains and owner groups
Expedia Group released a streamlined version of its optimized distribution solution that allows lodging suppliers to manage the distribution of wholesale rates more effectively among third party travel providers.
The solution is designed to increase revenue by favorably positioning supply partners’ inventory across a network that include airlines, loyalty and membership organizations, financial institutions, offline travel agencies, and more.
Bring back travelers to destinations
To re-ignite demand through market awareness, Expedia Group Media Solutions, the global advertising organization of Expedia Group, is opening a $25 USD million fund for destinations.
This recovery plan focuses on destination-led and co-op campaigns, which bring together destination and supply partners with similar audiences to manage their advertising spend while maximizing their conversions.
Global Brand Campaigns
In addition, to keep travel top of mind, Expedia Group is rolling outa series of global brand campaigns with new travel experiences.
For example, an online campaign from Media Solutions called Where Next? helps customers discover new destinations. Engagement in the campaign shows promising customer intent, attracting 30,000 visitors in the first weeks.
The campaign will run until mid-June and is available on any device across Expedia Group brands. Other customer campaigns include video conferencing with the Travelocity Roaming Gnome, virtual marriage ceremonies with Captain Obvious, and new virtual travel experiences on Expedia.com such as hikes through Yellowstone and performances of the Berlin Philharmonic, among others.
“In Latin American countries, some of the recovery programs are set to roll out according to the appropriate time for each market depending on the restrictions being eased, which we are watching closely with the help of our account management team in each country”, said Freddy Dominguez, Vice President of Account Management in Latin America, Travel Partners Group at Expedia Group.
Growing the travel industry
To help furloughed and displaced workers advance during this time, Expedia Group has created a complimentary training and education program called Expedia Group Academy.
The program offers skill development through online learning modules and live content led by Expedia Group subject matter experts and travel industry leaders. It will feature concentrations in diversity and inclusion, sales and business skills, and leadership training.
Participants will receive recruitment opportunities upon completion. Interested individuals can connect with other participants on the Expedia Group Connections LinkedIn Group prior to the official program kickoff in late June.
To ensure customers can book with confidence
Expedia Group created a new feature for lodging partners to highlight the health and hygiene measures at their properties.
These include contactless check-in and check-out, hand sanitizer included in all rooms, enhanced cleaning measures, and social distancing plans.
Also, to promote the health and hygiene of property owners and guests, Expedia Group’s vacation rental brand, Vrbo, introduced a cleanliness checklist to be added to the property descriptions on Expedia Group sites.
To meet the needs of cautious customers and ensure booking flexibility, nearly 70% of lodging rate plans on Expedia Group sites are now refundable.
Additionally, Expedia Group is introducing a new filter to search flights by flexible fares on Expedia Group sites globally, allowing for exchanges or itinerary changes as needed.
Expedia Group actions in the world
To show appreciation for healthcare professionals playing an invaluable role in the fight against COVID-19, Expedia Group launched the Healthcare Heroes Program in some countries like Japan, Singapore, United States and Brazil to provide rooms at substantially discounted rates for employees of hospitals, clinics, home care facilities, emergency medical services and ambulance services, as well as the Ministry of Health to self-isolate, rest and recuperate.
The participating hotel partners will also implement dedicated arrangements for healthcare professionals to not only enforce safe social distancing, but also ensure minimized contact with other hotel guests.
Furthermore, Expedia Group and its brands are proactively working with International organizations, local governments, and travel industry to ensure hotels, homeowners, property managers, and travelers are receiving aligned and clear health and hygiene information.
Expedia Group, is involved on the topic with the United Nations World Tourism Organization (UNWTO), European Commission, World Travel and Tourism Council (WTTC), as well as with eu travel tech (formerly The European Technology and Travel Services Association – ETTSA) and the European Holiday Homes Association (EHHA).
