[KINGSTON, Jamaica] – KEMET is pleased to announce the relaunch of Cooyah at its flagship retail outlet located at 96 Hope Road, Kingston 6, on Thursday, 14 April 2022.
The reemergence of the legendary apparel brand in the Jamaican market is driven by KEMET, a New York-based conglomerate led by Gary Codner, former Cooyah Managing Partner and Director of Sales & Marketing and his team. Cooyah and KEMET signed a strategic partnership to expand Cooyah’s product line, availability, market base and scale e-commerce. This partnership combines the expertise of both companies to develop and accelerate new customer experiences. Both in stores and online, using a range of KEMET’s brand building solutions.
Fashion Trendsetter
Cooyah’s influence on Jamaica’s fashion industry and popular culture runs deep. Despite the absence of a proprietary retail presence in Jamaica for the past decade, the brand maintains a strong following and continues to reflect the identity and pride of the Jamaican people thanks to its affiliation to reggae culture, art, and the country’s entertainment industry.
The flagship relaunch will feature the iconic nostalgic designs that enjoyed tremendous success historically paired with the release of new pieces inspired by talented young designers. The new collections are nested under the Colours, Cooyah Vintage, and Cooyah Premium product lines.
Collaborations
Cooyah and KEMET are also collaborating with local and international brands and designers. They include Zaid of Kingston Z194, Kasgil and Cassidy Benson. In addition to products from Cooyah’s core product lines, its retail outlet will sell fashion and footwear. Specially from designers like Psycho Bunny, Cooyah by Blanco and Clarks as well as hand painted sneakers by Homer Blair, Zaid, and AmarieArt.
KEMET’s vision is to drive Cooyah’s growth in the global fashion industry. Especially by building on its legacy as a brand synonymous with reggae, dancehall culture and Jamaican authenticity. KEMET is determined to take the brand to new heights with a focus on quality products and unparalleled customer service. Its creative marketing will continue to be driven by and aligned with emerging social movements, positive lifestyles and cultural events.
Pre-Launch Events
This new chapter in Cooyah’s journey will unfold with an upcoming series of pre-launch events at popular locations. They include Janga’s Soundbar and Grill, Rocksteady, and Strawberry Hill. All ahead of the retail launch on Thursday, 14 April at the newly renovated Cooyah store at 96 Hope Road.
