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Caribbean Media Maves Head To St. Lucia

Castries, St. Lucia – Media mavens and communications connoisseurs, most of them women, are planning to converge on Saint Lucia to discuss climate change and tourism outreach to multicultural communities in December.

Several top communications specialists from the Caribbean, North America and Europe are offering messages of hope and encouragement as tourism rebounds from the global recession in time for the 18th Caribbean Media Exchange on Sustainable Tourism (CMEx) slated for Saint Lucia from December 3 to 7, 2009.

Organizers of the meeting – which attracts travel, tourism, media and government leaders, along with development specialists and the youth – have announced respected public relations counsel and New York University Professor Gail Moaney of Ruder Finn leads an impressive line-up of top class communicators. Included are author and motivational speaker Karen Taylor Bass; former CNN vice president and Environmental Editor Barbara Pyle; Image consultant Patrice DaCosta; Lisa-Ann Joseph of Reputation Management Caribbean; social media strategist Pam Perry; Puerto Rican PR professional Nelly Cruz as well as award-winning television executive producer Nancy Gilligan of New York’s Barefoot Agency.


Gail Moaney, Executive Vice President of Ruder Finn

“Our top communicators are hard-working professionals who just happen to be women,” said CMEx Director Lelei LeLaulu, who noted the stellar line-up will help CMEx delegates and tourism stakeholders sharpen their skills “as we go inside the newsroom and public relations cubicles to share perspectives which will ultimately propel Caribbean tourism forward.”

Joining the stellar female cast will be CNN Operations Manager Clayton Sizemore; Secretary General of the Caribbean Broadcasting Union Patrick Cozier; and the Caribbean Tourism Organisation’s Johnson Johnrose who has been working recently with both Caribbean reporters and tourism executives to hone their communications craft.

“We have been overwhelmed by the response to CMEx over the past several weeks,” said Dr. Basil Springer, who serves on the CMEx Board of Directors. “It looks like we are in shape for an excellent meeting in December which has attracted strong local, regional and international interest, including a youth contingent,” Dr. Springer noted, adding that with less than two months to go, the intimate networking exchange is approaching “full capacity”.

Also confirmed to address CMEx in December will be the island’s Minister of Tourism and Civil Aviation Senator Allen Chastanet; McHale Andrew, executive vice president of the Saint Lucia Hotel and Tourism Association; Enrique De Marchena Kaluche, President of the Caribbean Hotel Association; Puerto Rico tourism consultant Terestella Gonz├ílez Denton; Fernando William, Chairman of intra-regional commuter carrier WINAIR; Dr. Noel Brown, president of the Friends of the United Nations; and Dr. Robin Andersen, Professor of Environmental Studies at Fordham University.

The theme for the December meeting is “Multicultural Marketing: A Climate for Change.” Underlying the provocative presentations and lively discussion is how tourism can improve the health, wealth, education, environment and culture of destinations in a “climate-friendly fashion”, as delegates examine how to “climate proof” Caribbean tourism as well as build resilience into a recessionary environment.

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