ST. LUCIA – Saint Lucia will be featured on the Lifetime Television Network on September 8th, 2009 as part of an on-going marketing campaign in the United States geared towards continuously promoting Saint Lucia’s Weddings and Honeymoon niche market.
The three (3) minute-long television segments will discuss getting married on the island, requirements, places to stay and things to do. It was made possible through the collaborative efforts of the Saint Lucia Tourist Board (SLTB) and Getmarried Campaign.
Getmarried is a United States integrated multi-media wedding planning destination resource that reaches couples through a highly synergized, tri-media platform: a TV show on Lifetime Television, a highly-trafficked website and a glossy print publication.
Subsequent to the airing of the first of the two episodes on Sept 2nd, a newsletter titled ‘Icing on the Cake’ will be blast-emailed to over 84,000 registered brides.
‘Icing on the Cake’ will highlight even more information about Saint Lucia for those people who missed the television show and will remind them about the next available opportunity to do so on September 8th.
“The Getmarried Campaign” is just one in a series of marketing blitz,” notes Kelly Fontenelle, the SLTB’s Regional Manager for the US Southeast Region. “We’ve been working closely with Getmarried for this
Campaign as they are able to reach potential brides through print, television and social media like the internet and this provides Saint Lucia with countless opportunities to showcase what the island has to offer brides.”
Director of Tourism Louis Lewis remarks that the Board is excited about this latest initiative. He notes that this is just one of many programs that the SLTB is planning to implement as part of its overseas marketing thrust.
“We can’t over-emphasize the tremendous value and visibility such campaigns have brought to the island and are keyed up about this particular campaign as we want to remain the World’s Leading Honeymoon Destination, an award that we’ve won 6 times in the past seven years,” he concludes.
The Getmarried television features will air at 7:30 a.m. Eastern Time on Lifetime Television. Viewers can also obtain additional information on: www.getmarried.com.
