Grace Foods launches its Grace Nice & Spice promotion, giving away 100 free lunches every week day from November 15 to December 3, 2010
MIAMI – Grace Foods, a leader in Caribbean food manufacturing, is giving back to the South Florida community, by giving away 100 free lunches every week day until December 3, 2010.
Dubbed the Grace Nice & Spice promotion, the first 100 patrons at the “Restaurant of the Day” receives a free meal and a Grace Tropical Rhythms drink. With no catch, patrons have the opportunity to choose one of the many flavors that Grace Tropical Rhythms manufactures which include the popular Pineapple Ginger, Mango Carrot, Reggae Medley and many more.
“Wow, to know that a company is willing to feed so many of us, just as a way to say thank you for purchasing their products, makes me want to support Grace Foods products. I wish other companies would acknowledge that it is us the customers that can make them or break them,” stated Millicent Fisher, who traveled from Hollywood, Florida to Lauderhill to be one of the first 100 patrons at Aunt I’s Jamaican Restaurant located at 1178 North State Road 7 on Monday, November 15.
While waiting, customers are encouraged to sample the new Meal Replacement drink, Nurishment. Customers leave with a Grace branded t-shirt and some lucky person also wins a Grace goodie basket.
By listening to the participating radio stations, WEDR 99 JAMZ, WHQT HOT 105 and WAVS 1170 between 11:20 and 11:30a.m. each weekday, listeners are pointed to the day’s participating restaurant where they can receive the free meal.
Western Union has also joined the Grace Nice & Spice effort in providing promotional support and discounts for remittances to Jamaica.
The synchronization of the Grace Nice & Spice promotion has yielded tremendous crowds and even more attention from the South Florida community. With only days left, the community is asking for even more.
Joy Thomas, Grace Foods’ Market Manager for the Southern USA region puts it aptly, “We are excited about this tremendous grass roots promotion. We are happy to give back to a vibrant community, who continues to support Grace Foods.”
The Grace Nice and Spice promotional idea was developed by Infinite Marketing Group is a Minority Advertising and Marketing Agency operating in Miami.
“Community Integrated Solutions, Market Penetration Strategies, Integrated Media Solution, Grass Roots Marketing and Media Buying are the core components of any promotional plan for our clients,” stated Director, Garfield Price.
Infinite Marketing Group also manages advertising and marketing relationships with clients such as Air Jamaica, Western Union, Church’s Chicken, The City of Miami, City County Credit Union, Biosphere Medical’s U.F.E., Grace Foods (USA), Jamaican Jerk Festival, Goombay and Unifest.
