KINGSTON, Jamaica – Cable and Wireless has officially announced its decision to co-sponsor, as Event Partner the 2006 Caribbean Media Conference and Exposition set for September 6-7th at the Hilton Kingston hotel, Mrs. Jackie Knight- Campbell Vice President for Public Relations at Cable and Wireless made the announcement.
“We are seeking to build a closer relationship and strategic partnership with regional media for one simple reason, the conversion and expansion between media and telecommunications. This we see as the future and as such we will seek every opportunity to ensure our market positioning, this event is a perfect example of us executing that strategy and we will be looking for more opportunities like this in the future.” She commented on the factors driving her company’s decision.
L-R: Jackie Knight-Campbell V.P Public Relations and Special Events-Cable and Wireless, Aldo Conference Project Director, Elaine Bryan Programme Consultant Caribbean Media Corporation, Michael Whyte, Commercial and New Business Development Manager, Caribbean Media Corporation.
Aldo, Project Director for the Conference and Exposition in commenting on the decision said, “ Given the way telecommunications was now impacting on media it was strategic to have a regional telecommunications company like Cable and Wireless on board. As a matter of fact one of our major presentations on Thursday September 7th asks the question “ is the telecommunications sector the new mediascape”.
The Cable and Wireless brand now joins Caribvision out of Barbados and BlackSlate from Jamaica as the brands that have aligned themselves with the event. Discussions are still taking place with a number of other international brands that have expressed an interest in supporting the event.
Aldo, in commenting on the conference speakers indicated that most of the targeted speakers have already been identified and confirmed and that the website www.caribbeanmediaconference.com, will be used to keep everybody updated.
The 2006 Caribbean Media Conference and Exposition will see a much larger group of exhibitors as it’s expected to get the full range of media opportunities now out there, with both old and new media platforms represented. With the growth in radio options, local cable channels, outdoor media, internet and even mobile, the organisers are hoping to attract these companies to exhibit and show the marketing community what they have to offer and the expanded choices for 2007.
Importantly a fair number of attendees from within and outside the region are expected, as marketing efforts to these companies and individuals have already started.
