Brand Partnerships Take To The Skies With Caribbean Airlines
Piarco, Trinidad – Passengers flying on Caribbean Airlines will now be able to enjoy signature cocktails featuring El Dorado Rums and Nestle Orchard fruit juices.
As part of a programme of showcasing partnerships with premium Caribbean brands, Caribbean Airlines will serve three specially curated cocktails complimentary to all passengers starting December 1, 2014. Stephanie Holt, International Brand Ambassador for El Dorado Rums, designed the three cocktails – “Caribbean Spice”, “Caribbean Vibe” and “Golden Paradise” incorporating the Nestle Orchard exotic flavours.
“Caribbean Airlines is thrilled to be working with the award-winning brand, El Dorado, to showcase the attributes of what it means to be Caribbean. “Brands like El Dorado serve to create a total lifestyle experience for our guests, and introduces the warmth of the Caribbean throughout the entire flight.” said Alicia Cabrera, Senior Marketing Manager, Caribbean Airlines.
Brand partnerships have already been rolled out with some of the Caribbean’s best chefs who have designed signature menus for Business Class. “In the coming months passengers can expect even more of these alliances that celebrate the best of the Caribbean,” Mrs Cabrera said.