WASHINGTON, D.C. – BET J and BET Event Productions announced today plans to work with the Anguilla Tourist Board in delivering the Fifth Anguilla Tranquility Jazz Festival, promising unmatched event production, a stellar programming lineup and an aggressive advertising campaign, consummating five years of a successful partnership with the Caribbean island.
The “Cool Like That” channel will broadcast two half-hour programming specials highlighting Anguilla’s unique tourist attractions, including exclusive footage from the 2007 Anguilla Tranquility Jazz Festival produced by BET Event Productions. It will also produce a strategic marketing campaign to promote festival-related activities.
The jazz event will take place from November 8 to 11, 2007. The star-studded lineup will feature the legendary Grammy-winning jazz vocalist Diane Schuur; Jamaican pianist Monty Alexander; Indie-Soul artist Liv Warfield; jazz maestro Mike Phillips; Grammy Award winning songstress, writer and producer Cassandra Wilson; gifted bassist and composer Reuben Rogers; and renowned jazz musician and collaborator Onaje Allan Gumbs; along with young, talented Anguillian musicians under the leadership of Lennox Vanterpool.
The ANGUILLA TRANQUILITY JAZZ FESTIVAL 2007 PREVIEW SHOW is one of two Caribbean specials that BET J will produce, and features show hosts, Anguillian beauty Rosanna Browne and jazz musician Mike Phillips. The pair will visit various tourist attractions, including idyllic beaches, pampering hotels, villas and spas, as well as highlight a variety of island activities guaranteed to attract island goers. The cable channel will also produce a 30-minute post-show program that will showcase exclusive festival footage, including sizzling performances, up-close and personal interviews and behind-the-scenes show clips. Both programming specials will air multiple times on BET J’s “Island Lime” Saturday programming lineup, as well as on BET.
This summer, BET J also launched a comprehensive advertising campaign to run through November 2007 across all media platforms to raise Anguilla’s profile, boost tourism arrivals, and heighten anticipation leading up to the 2007 Anguilla Tranquility Jazz Festival. The joint marketing and advertising efforts include a BET J-produced on-air commercial airing on BET J and other cable channels reaching over 27 million viewers; an extensive radio campaign in key U.S. and Caribbean markets, and a strategic ad and signage placement in urban magazines and throughout various Caribbean-themed events.
“We are excited to partner with the Anguilla Tourist Board for a fifth year to promote the island’s unique beauty and tourist offerings to millions of viewers,” said Cybelle Brown, Vice President of Sales and Business Development with BET Digital Networks and BET Event Productions. “Through our joint efforts like the 2007 Anguilla Tranquility Jazz Festival, BET J is able to bring viewers an unmatched programming lineup that not only showcases Anguilla’s music, culture and history, but undoubtedly will draw tourists to the destination.”
