CASTRIES, Saint Lucia – The Saint Lucia Tourist Board has announced the appointment of marketing and public relations specialist Nerdin St. Rose (PRONOUNCED NUH-DEEN) to its newly created post of Vice President of Marketing and Sales.
Chairman of the Saint Lucia Tourist Board, Laurie Barnard, announced that St. Rose, a St. Lucian national, will move from her public relations and marketing practice in the Turks and Caicos Islands – where she currently lives, to spearhead the island’s marketing charge on a full time basis starting in January 2010.
“We consider it a blessing to have attracted the indigenous, home-grown and talented Nerdin St. Rose to lead our marketing and sales efforts into the new year,” said Barnard, who noted that St. Rose brings more than 20 years of experience in the areas of marketing, sales and hospitality management.
An authority on doing business in the Caribbean, having worked with and in islands such as Anguilla, the Bahamas, Bermuda, the Cayman Islands, Saint Lucia and the Turks & Caicos Islands, Nerdin St. Rose also has years of experience working in the North American marketplace.
In addition to working in the hotel sector in Saint Lucia, her career highlights include stints with several advertising and communications firms, including Travel Weekly – a major travel industry publication, and in television with BET Digital Networks where she was project manager for music festivals produced in Asia, Africa and the Caribbean. She also worked on investment initiatives with the US-based office of the Organisation of Eastern Caribbean States in Washington, DC.
“We welcome such a qualified and disciplined Saint Lucian national to our team as we bolster our marketing and sales efforts on the firm foundation built by British tourism consultant Dr. James Hepple who left recently,” stated Louis Lewis, Saint Lucia’s Director of Tourism.
Nerdin St. Rose
St. Rose joins the Saint Lucia Tourist Board from Bornewell Marketing Ltd., a leading Caribbean marketing and public relations firm she set up in Providenciales, Turks and Caicos.
The tourism and communications executive holds a Master of Science degree in Marketing Management from the University of Maryland University College. She graduated magna cum laude with a Bachelor of Science degree in Hospitality Management (with a minor in Marketing Management) from Florida International University.
