Campaign Focuses on Balancing Life On-The-Go and the Chance to Win a Life Coaching Session in Miami
(BLACK PR WIRE) FORT WORTH, Texas – American Airlines has launched an educational and interactive online campaign called Power Lunch Series for travelers who want to achieve and maintain a balanced lifestyle while on the go.
American Airlines is working with high-profile African-American mentor and author, Dr. Rovenia Brock and sought-after life coach, author and speaker Valorie Burton to provide weekly video vignettes and audio Podcast at powerlunch.whyyoufly.com with life-empowering advice and motivational narratives.
“As part of the ‘We Know Why You Fly’ brand campaign, this online program is designed for our customers, because we understand that the balance between personal life and business is a juggling act,” said Sheena Payne, Advertising and Promotions Manager at American Airlines.
The Power Lunch Series serves as a travel tool and resource guide to healthy choices, especially for those on the go. Some of the topics discussed by the experts include reducing stress management, goal setting, reformatting daily habits and nutritious reenergizing food options.
In addition to the valuable information provided, The Power Lunch Series also boasts a sweepstakes for registered participants to enter and win an exclusive lunch and life coach session for six with Valorie Burton in Miami. The contest runs through Nov. 30, 2005. To register and for official rules, log on to powerlunch.whyyoufly.com.
The video vignettes can be seen online. Audio versions of each segment can be downloaded as Podcasts. The content can be downloaded through access programs like iTunes or iPodder. A Real Simple Syndication (RSS) feed for the Podcasts can be accessed at powerlunch.whyyoufly.com/mp3/powerlunch_rss.xml.
