ST. GEORGE’S, Grenada – Grenada is quickly becoming one of the better known sailing and yachting destinations in the Caribbean. This assessment has come from Port Louis Marina and Village Manager Mr. Danny Donelan. Mr. Donelan, who is just back from the Super Yacht Challenge Cup in Mallorca, Spain, says the marketing which is being done by Port Louis Grenada on the international Boating and Yachting Scene is having a remarkably positive impact.
“Not many other Caribbean destinations are targeting the very lucrative yachting sector in the way that we are. Grenada and Port Louis have been featured at every major boat show held in the last year. This has created tremendous publicity and name recognition for the island and for the Port Louis Marina.”
This year’s Super Yacht Cup was the largest super yacht regatta ever held. It featured fifty two of the world’s most expensive super yachts. Port Louis was a featured sponsor of the event and the Port Louis logo containing the Grenada flag was included on the event website.
As is customary the Port Louis team set up an impressive display featuring the marina’s facilities, images and other aspects of Grenada. The now well known Grenada Life magazine were placed in all VIP suites along with Port Louis caps, polo shirts were distributed to the thousands attending the event.
As the Port Louis Grenada development progresses, Savvy Grenada will continue to market Grenada through the Grenada Life Magazine being distributed internationally, over 200,000 copies has been printed and distributed already. Mr. de Savary’s private plane, “Nutmeg One” has been known to catch the eyes of most at all airports as it carries the Grenada Flag on its tail representing Grenada all over the world. The Grenada Flag that is featured in the logos has been helping to get Grenada on the map internationally and is carried with the blessing of the government and the country.
Port Louis Grenada Marina Booth at the Superyacht Challenge Cup with marketing representatives.
Photo by: Danny Donelan
