KINGSTON, Jamaica – Pedro Plains Jamaica Jerk’s exciting range of 100 per cent authentic Jamaican sauces will be featured on Lifetime Television Network’s “The Balancing Act” – the premier one-hour women’s morning show in the United States – on April 7th between 7:00 and 8:00 a.m. EST (Local time 6:00 – 7:00 a.m.).
Bertram Banton, the brand’s Managing Director, will join the programme’s segment host for a culinary experience that will include background information on jerk spices, as well as the preparation and sampling of various dishes prepared with sauces from the Pedro Plains Jamaica Jerk family of products.
“We are happy to have been invited on this programme, as we believe that it is important for the Pedro Plains Jamaica Jerk brand to have visibility like this on the largest cable network television channel in the United States. We managed to get on board with Lifetime based on the promotional benefits that we garnered from taking part in a trade mission organised by JAMPRO,” said Bertram.
He disclosed that Pedro Plains Jamaica Jerk’s participation in the JAMPRO-led trade mission to the Summer Fancy Food Show in New York last year resulted in the brand’s discovery by Lifetime.
In the past year and half, Pedro Plains Jamaica Jerk has participated in JAMPRO-organised trade missions to the Fancy Food Show in San Francisco, SIAL in France, Grocery Innovations Canada (GIC) and the Americas Food and Beverage Show in Miami. At the latter event held in October last year, the brand’s Jerk BBQ Madness product won the award for “Best in the Americas”. Most recently, Pedro Plains Jamaica Jerk took part in the JAMPRO trade mission to the International Food and Drink Event (IFE), the UK’s largest food and drink trade show.
Pedro Plains Jamaica Jerk products
The family of Pedro Plains Jamaica Jerk products includes Auntie Katie Jerk Marinade, Passion Fruit Jerk Marinade, Mild Jerk Seasoning, Jerk BBQ Madness, Honey Jerk Sauce, Hurricane Scotch Bonnet Pepper Sauce, Malicious Hot Pepper Sauce, Pure Original Jerk Sauce and Chaos Jerk Seasoning.
Pedro Plains Jamaica Jerk sauces are distributed in the United States by Tortuga Rum Cake Company/Tortuga Imports in Miami, Florida and Ken Young Food Distributors in Blue Island, Illinois. Plans are currently underway for the product line to be distributed in Canada and Europe.
The products can be purchased locally at CariHome Supermarket, Manor Park Plaza, Two Hampers and a Mule at the Norman Manley International Airport and Bluemont at Island Village, Ocho Rios. The company also plans to add new gift locations in the major tourist areas along the North Coast. Online shopping is also available in North America at www.pedroplains.com.
