Jamaica, NY – Riddim Driven, a division of VP Records has launched a reggae inspired lifestyle collection of contemporary sportswear that will be shown at Project Show taking place at the Venetian Resort Hotel & Casino in Las Vegas, Nevada.
The collection includes washed/treated silk screened and embroidered cotton tees, wovens, polos, Lenin derbys, track jackets and knits. Riddim Driven will be exhibiting in booth (661 BROADWAY) in the outwear category.
Damion Wongsang, brand manager of Riddim driven apparel comments, “We are pleased with the rollout of our new collection. This premium lifestyle collection will allow our customers who are emotionally attached to the Riddim Driven product to reinstate their love for our brand.”
Riddim Driven have been in the apparel business since 2002 selling T-shirts and accessories mainly to New York, Japanese, Canadian/ clientele. The brand is known for premium style, subtle colors, fine details and innovative designs.
