SuperClubs Promotes Bob Ford and Kristi Miller to Senior Directors

HOLLYWOOD – On the heels of SuperClubs’ rebranding of its Breezes Resorts, the Caribbean-based all inclusive resort chain announced the promotions of Bob Ford to senior director of U.S. wholesale and Kristi Miller to senior director of U.S. field sales. The appointments were first made public October 24 during SuperClubs’ annual SuperAwards event in Jamaica, which celebrates the continued successes of its travel agent and supplier partners.

“Bob and Kristi have been powerful driving forces in leading our U.S. sales team,” said Paul Pennicook, president, International Lifestyles, Inc. (ILI), the U.S. representative of SuperClubs all inclusive resorts. “They are integral team players who have developed and managed our partner relationships with aplomb. This recognition of their many accomplishments is most deserved.”

In his new role as senior director of U.S. wholesale, Ford will manage travel wholesale, online travel distributors and consortia. He first joined ILI in 2003 as a district sales manager where he directed marketing plans and helped maximize sales. In May 2007, he was promoted to director of wholesale sales, the position he held until this most recent appointment. Prior to ILI, Ford served as an account executive at Air Jamaica where he was responsible for increasing market share and visibility to travel agents and consumers.

In her new position as senior director of U.S. field sales, Miller will create and implement sales strategies to attract new customers and maximize revenue for SuperClubs. Miller, who joined ILI in 2006 as a district sales manager, has steadily managed and driven sales in the south central region of the U.S., in addition to cultivating strong relationships with agents and suppliers. Previously, she served as a sales manager for Marriott International where she was responsible for selling 34 Marriott properties in the Greater Dallas-Ft. Worth region.

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