BRIDGETOWN, Barbados – The key elements that bind the more than 30 countries that make up the Caribbean Tourism Organization (CTO) will be celebrated when the region observes Caribbean Tourism Day next week.
The CTO focuses on the strength of the Caribbean brand by choosing the theme, “One Sea, One Voice, One Caribbean,” in observance of the day on Tuesday 2nd November.
“The Caribbean brand is a unifying force. It celebrates the diversity of the four language groups and our range of cultural influences, while highlighting the elements that unite us. That’s what we mean when we speak of One Sea, One Voice, One Caribbean,” said Hugh Riley, secretary general of the CTO, the international agency responsible for the development of Caribbean tourism.
Hugh Riley
“We want the brand to transmit the excitement of this region and to represent the elements that make the Caribbean the world’s most desirable destination,” added Mr. Riley.
Caribbean Tourism Day is observed on the first Tuesday in November each year to raise awareness of the benefits of tourism to CTO member countries, and the region as a whole. Key objectives include raising awareness among Caribbean people of the importance of tourism in the Caribbean; enhancing the profile of the Caribbean tourism sector in the marketplace; and reflecting on the invaluable impact of tourism on the economic, social and cultural wellbeing in the Caribbean.
In observance of Caribbean Tourism Day this year, CTO member countries will engage in a range of activities, while the Caribbean Media Corporation (CMC), in collaboration with CTO, will air a series of programmes beginning at 9:00 p.m. Eastern Caribbean Time, on its cable channel, Carib Vision.
